Content Marketing Manager

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Opportunity at a Glance

American University of the Caribbean School of Medicine, Ross University School of Medicine, and Ross University School of Veterinary Medicine are the three Caribbean based medical schools run by Adtalem.

The Content Manager will be responsible for managing the efficient delivery of creative and content across channels to successfully engage prospective students for each of these universities. This position partners with all members of the Institutional Marketing group, channel teams (digital, social, email, paid), creatives, and other key stakeholders across the student lifecycle to ensure smooth project flow, adherence to timelines, and proper integration of brand messaging.

The Content Manager will be the lead account and process manager for the Med Vet schools on the Content & Creative Center of Excellence, as well as partner with account teams across institutions to maintain a complex non-working budget for the department.

The Adtalem Creative and Content COE is growing to bring best-in-class creative to market that is Brand-led and also channel-specific.

We are looking for an individual who:

• Enjoys managing complex projects and ensuring smooth execution.
• Is passionate about optimizing workflows and improving processes.
• Has a keen eye for detail and a strong sense of organization.
• Is comfortable working in a fast-paced, dynamic environment.
• Wants to contribute to the growth and success of established educational institutions.
• Has experience working in an agency environment or want to apply those skills to an in-house role.
• Is comfortable with reporting and analytics.

In summary, this is a role for a marketing professional who is a strong executor, a strategic thinker, and a skilled communicator, with a passion for managing creative projects and driving results.

Responsibilities

• Lead and optimize status updates, workflow, prioritization, and planning processes across initiatives. Review and manage brief intake and evaluation processes for all creative needs of the content and creative team.
• Lead the evaluation and development of creative briefs in conjunction with Institutional Marketing and product marketing to ensure clarity and efficiency in project delivery and brand needs. Manage agency communication to ensure understanding and alignment with overall direction and process.
• Oversee and manage the delivery against paid digital, social, and email briefs and creative needs, ensuring adherence to timelines and budget while working with internal and external creative resources.
• Coordinate and streamline workflows with the social team across existing and emerging social platforms (Facebook, Instagram, LinkedIn, Pinterest, TikTok) to ensure consistent and efficient content and creative delivery.
• Act as a liaison with various internal functional departments including Research, Business Intelligence, Media, Public Relations, Legal, and Academics to facilitate information gathering and ensure process adherence for creative assignments.
• Manage creative budgets and execution of authorized plans, purchase orders, and vendor payments. Proactively address communication with agencies and outside vendors for billing issues and dispute resolution.
• Develop and maintain accurate spending forecasts, updating as needed. Implement and manage all activities for advertising budget tracking.
• Establish and monitor campaign performance KPIs with a focus on enrollments and brand development. Design and implement scorecards, reports, and other tracking tools to track and analyze results of marketing/advertising campaigns and programs. Present findings and recommendations to ensure goals are met.
• Coordinate and manage agency presentations on ongoing competitive positioning, spend, and analysis.
• Maintain and optimize a comprehensive DAM portal, ensuring organized storage and accessibility of all creative assets developed for Med Vet.
• Work with our brand and other agencies and internal teams to develop, refine, and/or execute the following, as needed:
  • Communications guidelines, development, and maintenance of all image libraries - images, product shots, illustration/icons.
  • Execution of brand platform, including creative audits, updates, and refreshes.
  • Campaign style and messaging guides.
  • Maintain and update library of legal and competitive claims.

• Bachelor's Degree Required (preferably in Marketing, Business Administration, or a related field).
• A minimum of 5-8 years of project management/account management and progressive marketing experience is required. Agency experience is a plus.
• Highly Organized and Process-Driven:The emphasis on managing complex projects, workflows, and budgets suggests someone who thrives in structured environments and excels at detailed planning.
• Project Management and Account Management Expertise:The role requires a strong background in these areas, with experience in managing timelines, budgets, and stakeholder communication.
• Marketing and Creative Workflow Understanding:The candidate should have a solid grasp of how creative projects are developed and delivered, including brief creation, agency management, and content distribution across various channels.
• Budget Management and Financial Acumen:Experience in managing large, non-working budgets, handling invoices, and working with finance departments is crucial.
• Strong Communication and Collaboration Skills:The role requires effective communication with internal teams, external agencies, and stakeholders at all levels.
• Experience with Digital Marketing Channels:Familiarity with paid digital, social media, and email marketing is preferred.
• Interest in Higher Education Marketing:Specifically, an interest in the medical and veterinary fields, as the role focuses on promoting these schools.
• Ability to Work Cross-Functionally:The ability to work with many different departments is very important.
• Experience with DAM systems:Experience with Digital Asset Management systems is a must.
• Willingness to travel periodically, anticipating travelling once every 2 - 3 months for corporate meetings and/or creative production.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696 and $124,230. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit:https://careers.adtalem.com/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation