Associate Director, Digital Communications

Job Summary:

The Associate Director, Digital Communcations is responsible for producing, managing, maintaining, and analyzing websites and online communications vehicles of the Office of Institutional Advancement. They oversee operations, maintenance, and analytics for webpages, and donation forms. Additionally, they support creation of e-newsletters, advancment emails, and event emails, and the development and implementation of multimedia content and websites for the Office of Institutional Advancement. The Associate Director will develop and help implement a comprehensive digital content strategy, including but not limited to: social media engagement, socal media marketing and retargeting, virtual event platforms, peer-to-peer fundraising, email and other digital fundraising channels. This position serves as a central resource for OIA on leveraging and managing digital communications channels, working closely with Events, Annual Giving, Major Gifts, and Alumni Relations teams in addition to Jeffersonrsquo;s central Marketing office.

ESSENTIAL FUNCTIONS:

• Produce and maintain OIA websites including sites for events, fundraising initiatives, proposals, cases for support, alumni, community fundraising, annual giving and planned giving.
• Develops and implements digital content strategy to support the Office of Institutional Advancement.
• Monitor audience behaviors using analytics tools
• Test and refine digital communications messaging through A/B testing
• Curate performance reports and monitor key trends and insights
• Optimize and retarget social media ads
• Measure effectiveness of social campaigns and provide actionable reporting
• Manage and deploy email communications
• Oversee email communication calendar to ensure subscriber growth and list health
• Serve as a resource to all OIA teams on use of the Adobe Campaign Manager tool. Develop strategy to optimize the features and capabilities of this tool in enhance fundraising and engagement efforts.
• Coordinates the development and implementation of online multimedia content, programs and services.
• Coordinates the implementation of online communications.
• Tracks and analyzes online metrics to improve websites and online communications.
• Partners with internal and external content managers, editors, designers, developers, and other Jefferson staff, particularly Interactive Marketing and Meda Relations, to plan and execture social media campaigns.
• Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson

• Bachelorrsquo;s degree or equivalent level of professional experience required.
• 3+ years experience of Web team/projects
• Strong user understanding and demonstrated expertise in Web content, usability, architecture, development and design.
• Required knowledge of the following:
• HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, mySQL, javascript
• Adobe suite: Photoshop, Illustrator, InDesign
• Preferred - XML, AJAX, RSS, PHP, ASP, SQLserver,
• Ability to collaborate with colleagues, staff and faculty within a highly-complex, academic environment.
• Excellent listening skills.
• Command of multi-media strategies, tactics, and resources: a track record of implementing effective communications in a variety of print and digital media.
• Collaborative approach to problem solving.
• Familiar with industry trends and standards.

Covid Vaccination is a requirement for employment at Jefferson for employees working at Jeffersonrsquo;s clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.

About Jefferson

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow#39;s professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educashy;tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.