Manager, Pay Per Click

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

Our Chemical & Environmental Safety division is a market leader, providing a wide range of essential products that ensure chemical and environmental compliance across numerous industries. We manufacture equipment designed for the secure storage, handling, and disposal of hazardous materials, including chemical safety cabinets, spill containment systems, and safety cans. Our comprehensive product portfolio also includes safety showers, eyewashes, and chemical labeling items, all aimed at protecting workers and assets. This holistic approach to hazardous materials management helps reduce the risk of accidents and environmental harm.

The Contribution You'll bring to this Role:

We are seeking a highly skilled and strategic Manager of PPC to join our dynamic team. This role requires a blend of analytical prowess and creative thinking, perfect for someone who excels in managing complex PPC campaigns within the e-commerce sector and driving measurable success. The ideal candidate will not only strategize but also dive deep into hands-on execution, overseeing both agency collaborations and direct campaign management. You will be responsible for driving growth, maximizing ROI, and managing significant PPC budgets across multiple platforms.

In this role, you will report directly to the VP of E-Commerce, setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team:

As a member of our team, the Manager of PPC will play a crucial role in driving our digital advertising efforts to new heights. You'll be responsible for strategizing and executing complex PPC campaigns across multiple platforms, with a focus on maximizing ROI and driving measurable success. This role offers the chance to collaborate with some of the best professionals in the field, contributing to the growth and success of a company that's at the forefront of safety solutions.

What You'll Do at Justrite:

• Develop and refine PPC strategies across Google, Bing and other platforms as relevant, to support e-commerce growth and lead generation
• Conduct comprehensive key word research and create ad copies that are compelling, effective and targeted to the right customers.
• Manage day-to-day operations of PPC campaigns across a large and diverse portfolio of product categories and Business units
• Oversee external agency/agencies to ensure adherence to our strategic goals, stepping in to guide and rectify as needed.
• Optimize the combination of in-house PPC vs use of external agencies to better manage total PPC spend and increased spend effectiveness.
• Conduct thorough analysis of campaign performance, identifying trends and opportunities for improvement.
• Monitor and adjust the PPC approach and execution to achieve best in class conversion, quality score and Return on Ad spend.
• Collaborate with business unit leaders to craft and refine campaign strategies, contributing directly to the creation and optimization of campaigns.
• Allocate and manage budgets across campaigns, ensuring optimal spend for maximum return.
• Build robust reports and present strategic insights and results to the C-suite, informing decision-making processes at the highest level.
• Guide and collaborate with (digital) marketing and e-commerce team on critical tasks such as content development, analytics troubleshooting, and landing page construction essential for successful ad campaigns.
• Stay up-to-date with the latest developments in PPC and digital advertising, continuously enhancing our practices and outcomes.

Your Skills and Expertise:

• To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:
• Minimum of 5 years of experience in PPC experience
• Proven expertise in managing sizable PPC campaigns within the e-commerce sector, comfortable handling a vast array of physical products and categories.
• Extensive experience with Google and Microsoft Ads advertising platforms, including specific expertise in Google Merchant Center, Performance Max, and Demand Generation.

Additional qualifications that could help you succeed even further in this role include:

• Demonstrable skills in managing shopping feeds and feed management tools, with a strong understanding of freight and tax implications within Google Ads.
• Analytical thinker with excellent problem-solving skills, keen attention to detail, and the ability to identify trends and derive actionable insights.
• Excellent communication and time management skills, capable of leading initiatives and collaborating with cross-functional teams.
• Strong strategic acumen with the ability to engage in hands-on campaign development and optimization.
• Familiarity with budget management, campaign analysis, and reporting with actionable insights.
• Ability to lead and educate others within the team, fostering a collaborative and results-driven environment.
• Deep understanding of the role of PPC to a business and the ability to apply that to the PPC strategy
• Experience in digital marketing for product-based ecommerce business is highly desirable.
• Professional certifications in Google Ads, Microsoft Ads, or equivalent platforms.
• Familiarity with GA4 and varying attribution models for reporting.
• While a college degree is not required, substantial experience and demonstrated success in managing large budgets and complex PPC campaigns are essential.

Compensation:

The position offers a competitive base salary ranging from $80,000 to $100,000.

Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits:

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You'll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We understand the importance of work-life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively. These options vary depending on the specific roles and business needs.

Your financial future is secure with our 401K plan, complete with a company match, and you're protected with company-paid short and long-term disability insurance. To ensure you're at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you'll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.

Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!