New 
Sr. Partner Marketing Manager - Global Independent Software Vendors (GISV)
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Nov 29, 2024 | |
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OverviewWith a vision to "Build and sell intelligent cloud and intelligent edge solutions with partners, empowering people and organizations to achieve more," Global Partner Solutions (GPS) is responsible for driving revenue outcomes with partners through innovative solutions-at scale! The Partner GTM, Programs, & Operations team within GPS brings together the Go-to-Market (GTM) strategy, programs, and platforms to accelerate growth and improve partner experience across all partner segments. In this role, Sr. Partner Marketing Manager, Global Independent Software Vendors (GISVs), you will engage across a portfolio of leading Global Independent Software Vendors (GISVs) and GPS to define global integrated marketing strategies and plans that accelerate new market opportunities for Microsoft and the partners. Specifically, you will work collaboratively with counterparts at the partners to take joint solutions built on the Microsoft Cloud to market. This includes defining the global marketing strategy, campaign development and measurement, solution launch plans, 'better together' messaging and marketing content, demand generation initiatives, pipeline acceleration activities as well as joint Public Relations (PR) and event marketing. You will work with sales, engineering, and marketing leaders to develop a joint end-to-end go-to-market motion, aligning with corporate and sales teams worldwide on strategies, resources, and execution. You will develop and maintain joint marketing plans to drive Microsoft Cloud consumption and accelerate Marketplace, Industry, and AI pipeline while creating new scalable collaboration processes with the partner at the global and regional levels. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesLead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for Microsoft cloud.Lead creation of 'better together' messaging and marketing content, offers and incentives, as well as joint PR and event marketing.Understand partner's business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions' sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partner's impact at the Microsoft subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM executionLeverage technical and industry expertise to become a thought leader and trusted advisor to your partnerLand and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner. Other Embody our culture and values | |