Marketing Manager

Colony Brands, Inc. is one of North America's largest and most successful direct marketing catalog and e-Commerce companies. Our company has grown from a premier mail-order cheese company to include a diverse portfolio of affiliates, brands and products ranging from apparel to kitchen appliances, while maintaining our roots as a private, customer-centric business based in Monroe, WI. To support our growing non-food/hardgoods divisions, we are seeking an exempt-level Marketing Manager who enjoys bringing to work an entrepreneurial spirit to identify, develop and grow business opportunities.

What You'll Do

* Bring your business and design expertise in the home business to Through the Country Door. Responsible for supporting the Business Unit Manager in various marketing activities that will maximize profit and sales Country Door and drive our design authority. Lead our efforts to become an omni-channel business. Move our cross channel strategy forward by using your knowledge of multi-channel best practices, the latest social media and internet developments, and customer behavior/trends.

* Responsible for supporting the business by developing, leading, managing, and participating in various marketing activities that will help Country Door meet its goals and reach its full potential. Take projects from concept to full implementation, develop the process, partner with corporate departments to meet objectives, communicate and follow-up with all involved parties to ensure best results. Manage the development, communication, and implementation of cross-channel marketing campaigns and activities including catalogs, website, email, display advertising, social media, contact centers, and all other customer touch points.

* Responsible for the analytical support that will lead to strategic recommendations for a wide range of projects or programs. Responsible for the analysis of current and future business strategies within the company. Work with the Manager to develop and understand the Alternative Acquisition Strategy and be responsible for coordinating the execution of the strategy. Alternative Acquisition covers all acquisition efforts that are not related to renting mailing lists.

* Accountable for total brand experience customers get from the creative communications of the business. This includes all media print, internet, retail, home selling, TV, and all customer contacts or customer service communications in scripts, letters, and product packaging.

* Participates in high-level business discussions and decisions. Required to understand the scope of the business and adapt creative tools to solving general business problems.

* Responsible for competitive research for each catalog. Required to understand the competition, their brand strategy, assortment, price point, and quality level, etc.

* Communicate findings from market and competitive research to business leaders and business partners.

* Recommend and collaborate with business leaders to develop strategies to capitalize on market opportunities and/or competitive advantages.

* Leads efforts in Internet initiatives by working closely with the internet team on site design conception, home page design and other key efforts to ensure brand integrity.

* Work with any outside agencies: research, advertising, PR, promotion, etc. that might be used. Coordinate efforts with the agency and the company. Be point person for the company in drawings conclusions and action plans, and subsequent analysis of actions.

* Serve as the primary interface with outside vendors regarding media buying. Coordinates with outside vendors to identify and purchase media.

What You'll Get

You'll have the opportunity to positively impact the customer experience and profitability of a stable, family-owned, customer-centric company in business since 1926. Colony Brands is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation:

• Medical/Dental/Vision insurance
• A robust Wellness Program including Onsite Healthcare
• Superb Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO) benefits
• Seven 4-day work weeks in the summer months to give our employees additional time off
• Educational Assistance
• Company Profit-Sharing
• Company Product Discounts
• And, so MANY more!

What It Takes

We're looking for someone with strong verbal and numerical reasoning skills with Marketing Management experience. Ideally you will have a Bachelor's degree in Business Administration, Sales and Marketing or related discipline. In addition, we are looking for:

* 8+ years' of Strong Marketing, Financial and General Business knowledge.

* A strong aptitude to research and analyze business opportunities.

* The ability to work with a cross functional group of employees when implementing projects.

* An ability to think ahead and plan over a 1 to 5 year planning horizon.

* Understand the factors influencing strategy such as customers, competition and the organizations strengths and weakness.

* The ability to organize and manage multiple priorities/tasks. Lead complex, multi-department projects to optimal completion.

* A demonstrated ability to lead people and achieve positive results through others.

* Ability to function as a senior member of the management team. Ability to understand that the organization is built on a series of integrated business processes. Must understand how each process works and how they are interrelated to other processes.