Senior Brand Activation Manager - RTD

Job Req ID:107832

Job Type:Full-time

Work Category: Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)

Application Close Date: 12/31/2026

Sponsorship:Not Available

Compensation: $ 151,000- $ 226,600

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Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)

A Taste of What You'll Do

Ready to bring bold brand strategies to life in the marketplace? As a Senior Brand Activation Manager, RTD, you'll serve as a key connection between the Business Unit and Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce teams. You'll transform brand strategy into compelling commercial programs that drive measurable sales impact across retail and on-premise environments.

In this highly collaborative role, you'll lead the commercialization and activation of priority brands and major initiatives from strategy through execution. You'll partner across the organization to develop sales programming, point-of-sale materials, channel-specific tactics, retail hooks, and field-ready plans while creating alignment around priorities, execution standards, and measures of success.

You'll also play an influential role with Sales and Business Unit leadership, helping translate brand plans into actionable field strategies and ensuring our teams have the tools, messaging, and direction needed to succeed. From major sales launches and customer planning to market visits and activation oversight, you'll have the opportunity to see your strategies come to life and use results to continuously strengthen execution.

If you thrive at the intersection of brand building, commercial strategy, and sales activation and enjoy turning ideas into marketplace impact, this is an opportunity to help shape how our RTD brands win with customers, distributors, and consumers.

What You'll Need

• Bachelor's degree plus 8 years of marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 6 years of Gallo marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility; OR Master's degree plus 6 years of marketing, sales, or distributor management experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 11 years of marketing, sales, distributor management or end-to-end project management experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer Industry.
• Required to travel up to 50% of the time by automobile and air travel to perform the core functions of the role, including market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master of Business Administration degree plus 10 years of winery sales or distributor management experience reflecting increasing levels of responsibility; experience combining significant Sales or distributor-facing responsibilities with Brand Marketing, Commerce, Sales Planning, or commercial activation capabilities; and experience leading cross-functional commercialization and in-market activation, including evaluation of field execution, point-of-sale effectiveness, and performance against brand and sales objectives.
• Skilled in statistical analysis and problem solving; knowledge of E. & J. Gallo Strategic Imperatives as outlined by the CEO and the Gallo Executive Leadership Team; experience leading and directing a change process; and experience communicating with all levels of an organization.
• Experience obtaining cooperation and maintaining relationships in the pursuit of goals; influencing, negotiating and resolving conflicts to reach consensus around common goals; making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors; and quickly grasping key business drivers.
• Excellent communication and interpersonal skills (both oral and written); experience successfully leading teams and partnering with other corporate functions to achieve success in a dynamic work environment; experience addressing strategic issues as well as day-to-day operational concerns; and leadership/management strength to provide motivational guidance and direction.

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

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