Senior Specialist, Paid Media (Performance & Acquisition)

Aquent is partnering with a leading global entertainment company dedicated to captivating audiences worldwide through unparalleled digital experiences. This is an exceptional opportunity to make a significant impact on the growth of their premier streaming properties, playing a pivotal role in expanding their subscriber base and shaping the future of digital entertainment. Join a dynamic team where your expertise in performance marketing will directly contribute to the success of innovative campaigns across cutting-edge platforms.

This role is hybrid 4 days onsite in our client's New York City office and one date remote each week.

Role Overview

We are seeking a highly analytical and creative Sr Specialist, Connected TV (CTV) Paid Media to drive new subscriber growth for our digital entertainment platforms. In this critical role, you will be at the forefront of a rapidly evolving media channel, responsible for planning, negotiating, buying, and optimizing over-the-top/connected TV (OTT/CTV) paid media strategies across major device partner platforms like Roku, Fire TV, Samsung, LG, and Vizio. Your strategic insights and hands-on execution will be essential in delivering breakthrough performance and innovation in CTV advertising, particularly with a focus on sports content marketing.

Key Responsibilities

• Assist the CTV team in paid media execution across several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc.) to drive subscriber acquisition and retention.
• Own various essential tasks including budget management and reconciliation, tracking media plan changes, and sharing out campaign reports accurately and with attention to detail.
• Work closely with marketing leads across various digital platforms to align campaigns with business goals and best practices.
• Ensure all campaigns are set up with proper tracking to enable full campaign attribution and launch with flawless execution with no delays.
• Track partner performance of paid media campaigns daily, reporting on performance trends using granular insights and holding partners accountable for achieving KPIs.
• Report weekly on trends and granular insights by partner to internal stakeholders.
• Collaborate with cross-functional teams (testing, programmatic paid media, strategy, creative design) to develop campaign and creative recommendations.
• Stay up to date on emerging trends, technologies, and best practices - particularly within the OTT/CTV paid media and measurement space.

Must-Have Qualifications

• 3+ years of digital media planning and performance media buying experience.
• Hands-on performance marketing experience optimizing toward lower-funnel objectives (e.g., conversion) against KPIs such as CPA or ROAS.
• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance.
• Mastery of media planning concepts and digital media terminology.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment.
• Polished professional with excellent interpersonal communication skills.
• Strong analytics skills.

Nice-to-Have Qualifications

• Experience with the OTT/CTV buying landscape.
• Knowledge of sports content or interest in sports.
• Experience with conversion tracking and mobile marketing attribution partners (such as Kochava) and also digital reporting tools (such as Google Analytics, Adobe).
• Experience with and understanding of MMM attribution models.
• Familiarity with implementing paid media tests (e.g., A/B tests with holdouts, ghost ads, lift measurement).
• Understanding of the paid digital streaming and subscription ecosystem.
• Experience with DSPs, Meta/paid social platforms, Google Analytics, Excel, or similar media tools.

Education

• College degree OR equivalent years of applicable experience required.