Paid Media Coordinator

As a partner to a leading global entertainment and streaming company, Aquent is seeking exceptional talent to join a dynamic team dedicated to driving the future of digital entertainment. This organization is at the forefront of delivering unparalleled content experiences to millions worldwide, with a mission to connect audiences through innovative streaming services. Your work here will directly contribute to expanding subscriber reach and optimizing performance across a cutting-edge media landscape, shaping how audiences discover and engage with their favorite content.

Are you a highly analytical and driven individual with a passion for paid media? We are searching for an enthusiastic Coordinator to join a high-impact Connected TV (CTV) Paid Media team, where you will play a pivotal role in accelerating subscriber acquisition and retention for a premier streaming service. This is an incredible opportunity to be at the forefront of an innovative and rapidly evolving media channel, directly contributing to the growth and success of a major player in the streaming industry. You will help drive measurable signup growth, not just general brand awareness, for a portfolio that includes some of the world's most beloved entertainment.

What You'll Do

In this exciting role, you will be instrumental in supporting the strategic planning and flawless execution of our over-the-top/connected TV (OTT/CTV) paid media campaigns. You will collaborate closely with specialists and managers, gaining hands-on experience with major device partner platforms. Your contributions will directly influence campaign performance, ensuring optimal efficiency and tangible results that propel business objectives forward.

• Support the CTV Paid Media team in campaign planning with major device partner platforms (e.g., Amazon Fire TV, Roku, Samsung), focusing on efficient subscriber acquisition and retention.
• Ensure all paid media campaigns are meticulously set up with correct creative assets and tracking to enable full attribution, guaranteeing flawless execution and timely launches.
• Monitor and track partner performance of paid media campaigns daily, analyzing performance trends with granular insights and holding partners accountable for achieving key performance indicators (KPIs).
• Manage essential operational tasks including budget reconciliation, tracking media plan adjustments, and accurately distributing campaign performance reports with keen attention to detail.
• Maintain comprehensive documentation throughout the campaign lifecycle, including media plans, insertion orders, contact lists, and post-launch proof of placement decks.
• Collaborate cross-functionally with internal teams, such as testing, programmatic paid media, strategy, and creative design, to develop compelling campaign and creative recommendations.
• Document and distribute key meeting summaries, outlining action items and ensuring all team members are well-informed.
• Conduct market research to stay current with best practices and emerging trends in the digital, streaming, and CTV spaces, applying this knowledge to inform strategy.
• Compile and disseminate updates on partner capabilities and new offerings through vendor contact, assisting the CTV team in evaluating and implementing innovative ad products.

What You'll Bring

We are looking for a proactive, analytical, and highly organized individual ready to dive into the fast-paced world of performance marketing.

Must-Have Qualifications

• 1+ year of professional work experience or relevant internship experience, with a preference for digital media marketing internships.
• Some direct response campaign experience is highly valued.
• Proficiency in essential presentation and analysis tools, including Excel, PowerPoint, and Google Workspace.
• Demonstrated ability to manage confidential information with discretion.
• A highly analytical mindset, coupled with resourcefulness, critical thinking, and strong problem-solving skills.
• Ability to effectively take direction from multiple stakeholders, balance numerous projects simultaneously, prioritize tasks efficiently, and thrive in a fast-paced environment.
• Hardworking, proactive, eager to learn, and willing to tackle new challenges head-on.
• Well-organized with excellent relationship-building and time-management skills.
• A self-starter with a high degree of motivation, a positive demeanor, and excellent interpersonal and written communication skills.
• A Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.

Nice-to-Have Qualifications

• Previous media agency internship experience.
• Experience with global or international media buying.
• An interest in sports content would be a plus, as this role may involve a focus on sports-related media.
• Familiarity with DSPs, Meta/paid social platforms, or Google Analytics is beneficial.