Associate Creative Director _ CPG

Aquent Studios is expanding our design team to support a iconic global consumer goods brand known for household, personal care, and oral health products. This is a long-term, hybrid opportunity based in New York City.

Position Overview

The Associate Creative Director (ACD) is responsible for leading the creative development and

execution of packaging and brand design programs for a portfolio of Consumer Packaged Goods

(CPG) brands. Working in partnership with the Creative Director, the ACD transforms strategic

business objectives and consumer insights into innovative, commercially successful creative

solutions that elevate brands and drive growth.

This role is both a creative leader and a hands-on designer-leading concept development,

mentoring designers, presenting work to senior stakeholders, and ensuring exceptional creative

quality from ideation through final production. The ACD partners closely with Marketing,

Innovation, Consumer Insights, Project Management, Creative Operations, and Production to

deliver breakthrough packaging and brand experiences that succeed in competitive retail

environments.

The ideal candidate is an accomplished creative with exceptional conceptual thinking,

outstanding design craftsmanship, and a passion for mentoring teams while remaining deeply

involved in the creative process.

Key Responsibilities

Creative Leadership & Concept Development

* Lead the development of strategic creative concepts for new product launches, portfolio extensions, seasonal programs, and brand refreshes.

* Translate consumer insights, marketing strategies, and business objectives into compelling visual solutions.

* Develop multiple creative territories and design approaches that differentiate brands in competitive retail environments.

* Lead brainstorming sessions, concept workshops, and collaborative ideation exercises.

* Present creative concepts and strategic rationale to executive leadership and cross- functional teams.

Design Excellence

* Oversee the creative execution of packaging, branding, merchandising, and integrated marketing assets.

* Ensure every project reflects exceptional craftsmanship in typography, layout, color, photography, illustration, and visual storytelling.

* Maintain brand consistency across product portfolios while encouraging innovation.

* Collaborate with production teams to ensure creative integrity through final manufacturing.

Team Leadership & Mentorship

* Provide day-to-day creative leadership to designers and production artists.

* Mentor team members through regular feedback, coaching, and professional development.

* Conduct design critiques and encourage collaboration and continuous learning.

* Review work throughout the creative process to ensure quality and strategic alignment.

* Foster a positive, inclusive, and high-performing creative environment.

Cross-Functional Collaboration

* Partner closely with Marketing, Brand Management, Innovation, Consumer Insights, Packaging Engineering, Project Management, Creative Operations, and Production.

* Collaborate with photographers, illustrators, freelancers, agencies, and external partners.

* Build trusted relationships with stakeholders to ensure creative work aligns with business objectives.

* Support the Creative Director in presentations, strategy sessions, and leadership meetings.

Packaging Development

* Lead packaging design from concept through production.

* Develop packaging systems that balance creativity, manufacturability, sustainability, and consumer appeal.

* Ensure designs are optimized for shelf impact, usability, and brand recognition.

* Review mockups, proofs, and production samples for quality and accuracy. Innovation & Consumer Focus

* Stay current on design trends, retail environments, consumer behavior, and packaging innovation.

* Identify opportunities to evolve brands through creative thinking and emerging technologies.

* Champion consumer-centered design solutions that strengthen brand equity and drive purchase intent.

Project & Resource Support

* Partner with Project Management and Creative Operations to prioritize creative work and allocate resources.

* Balance multiple concurrent projects while maintaining high creative standards.

* Support project planning, scheduling, and creative workload management.

* Ensure projects are delivered on time, within budget, and aligned with business objectives.

Qualifications

Required Experience

* Bachelor's degree in Graphic Design, Packaging Design, Visual Communications, Fine Arts, or a related discipline.

* 8-12+ years of creative experience, with significant expertise in CPG packaging and brand design a must have

* Demonstrated experience leading creative teams and mentoring designers.

* Proven success developing innovative packaging for retail brands.

* Strong portfolio showcasing strategic thinking, conceptual development, and exceptional execution.

* Experience presenting creative work to senior leadership and cross-functional stakeholders.

Required Skills

Creative & Strategic Thinking

* Exceptional concept development and visual storytelling abilities.

* Strong understanding of branding, consumer behavior, retail environments, and packaging strategy.

* Ability to translate business objectives into innovative creative solutions.

* Expertise in typography, color theory, layout, photography, illustration, and packaging systems.

* Experience across multiple CPG categories, including food and beverage, beauty, personal care, household products, health and wellness, or pet care.

Leadership

* Strong mentoring, coaching, and team development skills.

* Ability to inspire creativity while maintaining high standards of quality.

* Excellent communication, presentation, and interpersonal skills.

* Comfortable leading creative discussions and facilitating decision-making.

Technical Expertise

* Expert proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

* Experience using AI specifically for image generation/ideation

* Experience with Figma and collaborative design platforms.

* Strong knowledge of print production, packaging specifications, color management, and manufacturing processes.

Business Acumen

* Understanding of creative operations, project workflows, and production timelines.

* Ability to balance creativity with budget, schedule, manufacturing, and business objectives.

* Strong organizational and decision-making skills in a fast-paced environment.

Preferred Qualifications

* Experience collaborating with consumer insights and innovation teams.

* Knowledge of sustainable packaging and emerging design technologies.

* Experience directing photography, illustration, CGI, and video production.

Success Measures

Success in this role will be measured by:

* Delivery of innovative, strategically sound creative concepts.

* Consistent production of best-in-class packaging and brand design.

* Successful mentorship and development of creative team members.

* High-quality execution of projects delivered on time and within budget.

* Strong collaboration with Marketing, Innovation, Operations, and Project Management.

* Positive contribution to product launches, portfolio growth, and overall brand performance.

Leadership Profile

The ideal Associate Creative Director is a highly conceptual thinker, exceptional designer, and

inspiring mentor who thrives in a collaborative environment. They are equally comfortable

sketching ideas, presenting to executive stakeholders, coaching designers, and partnering with

cross-functional teams to create packaging that captures consumer attention and delivers

measurable business results.