Marketing Specialist

Your Impact Starts the Day You Do!

HNI Workplace Furnishings is searching for a Marketing Specialist to join our Product Launch Marketing (PLM) team. In this role, you'll help bring new products to market by transforming launch strategies into compelling sales tools, digital content, training materials, and customer-facing marketing assets. You'll collaborate with cross-functional teams and play a key role in ensuring our product launches are successful, on-brand, and delivered on time.

If you thrive in a fast-paced environment, enjoy managing multiple projects at once, and love turning complex product information into clear, persuasive content, we'd love to hear from you.

As a Marketing Specialist, you'll support multiple product launches simultaneously and partner with teams across marketing, product management, sales, engineering, digital experience, and showrooms.

Responsibilities include:

• Execute launch marketing activities across multiple concurrent product launches.
• Develop sales enablement tools, including presentations, battlecards, product overviews, pitch materials, and dealer resources.
• Write and edit content for marketing assets, web pages, emails, and launch communications.
• Create creative briefs and collaborate with internal creative teams and external partners to develop launch materials.
• Coordinate web launch activities and partner with Digital Experience teams to ensure launch content is accurate and live on schedule.
• Support product launch training by developing presentations and training resources for sales teams and dealer partners.
• Manage project timelines, budgets, and deliverables while balancing multiple priorities.
• Gather insights on industry trends, competitive products, and market activity to strengthen product positioning.
• Track launch performance and contribute to post-launch analysis and continuous improvement efforts.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2+ years of experience in marketing, communications, product marketing, sales enablement, or a related discipline.
• Strong writing, editing, and content development skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience working collaboratively across functions and building strong internal partnerships.
• Strong communication, organizational, and problem-solving skills.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Teams.

Preferred Qualifications:

• 4+ years of related experience.
• Experience with Adobe Creative Suite, including InDesign and Acrobat Pro.
• Familiarity with Jira, Wrike, or similar project management tools.
• Experience supporting agile teams, product launches, or go-to-market initiatives.
• Knowledge of sales enablement, product marketing, or B2B marketing environments.

HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation's leading manufacturer and marketer of hearth products.
We offer benefits starting from Day 1. To learn more, visit www.HNIbenefits.com.
Our company endeavors to make www.hnicareers.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 563-272-7400 or via email at [emailprotected] Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.