Marketing Manager (III)

Join a leading global technology company at the forefront of innovation, where your contributions directly shape the future of digital experiences. We are seeking passionate individuals to drive groundbreaking initiatives and make a significant impact on products and services that reach millions worldwide.

Are you a strategic marketing visionary with a passion for driving product success from concept to market? We are looking for a dynamic individual to join our team and play a pivotal role in shaping the narrative and adoption of our cutting-edge products and features. In this role, you won't just execute campaigns; you'll be a key architect of our product marketing strategy, influencing internal stakeholders, providing crucial market context, and delivering insights that guide critical decisions. Your work will directly impact how our innovations are perceived and embraced by users globally, driving education, engagement, and widespread adoption.

What you'll do:

• Act as a subject matter expert on product(s) or feature(s) to partners across teams, providing input in the product and feature development process, driving market analysis, and predicting industry trends.
• Lead meetings to develop comprehensive marketing plans for regional or functional teams, reviewing portfolio characteristics, prioritizing marketing goals, and defining positioning strategies to engage target audiences.
• Drive the framework development and rollout of strategies for product marketing content across various channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products.
• Validate market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), leveraging subject matter expertise to identify market landscape opportunities. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
• Understand the product and target audience, develop user-centric product positioning, and execute the go-to-market plan and messaging for new products and features.
• Develop deep user insights to help cross-functional teams and product partners incorporate the user voice into product development and marketing strategies. Provide feedback for user experience improvements, manage in-product user experience, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapting communication nuances for different narratives and brand frameworks.
• Independently create compelling marketing content, ensuring alignment with product strategy, and driving content iteration and design with cross-functional teams based on content standards. Collaborate with production teams to publish final marketing content.
• Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
• Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and achieve team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, determine optimal channels for user engagement, and drive integrated channel strategies to meet targets.

What you'll bring:

Must-have qualifications:

• Product positioning expertise
• Proficiency in data analysis and synthesis
• Deep understanding of consumer behavior
• Situational leadership skills
• Proven campaign management abilities
• Experience creating effective marketing briefs
• Strong client/partner management and advising capabilities
• Expertise in brand management
• Comprehensive industry knowledge
• Exceptional storytelling abilities
• Solid understanding of go-to-market activities

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.