Overview
We are seeking a Campaign Manager, Ad Operations to join our Performance Media team on a 3-month contract. This role is responsible for the technical execution, trafficking, and management of digital media campaigns across ad-serving platforms. The ideal candidate has strong hands-on experience with Google Campaign Manager 360 (CM360) and can quickly step in to build, manage, QA, and troubleshoot campaigns. This is a highly technical role that also requires strong communication skills and the ability to work directly with clients and cross-functional teams. What You'll Do
Campaign Trafficking & Technical Setup
- Manage end-to-end campaign trafficking in CM360, including placement creation, creative assignment, and tracking.
- Build and manage campaign structures aligned with client objectives, measurement strategies, and business goals.
- Configure and manage Floodlight tags, custom variables, and enhanced conversions.
- Implement and troubleshoot third-party tracking, including platforms such as IAS and DoubleVerify.
- Establish account structures, naming conventions, and trafficking best practices.
Quality Assurance & Troubleshooting
- QA campaign assets, landing pages, tracking pixels, and technical specifications prior to launch.
- Monitor campaign delivery and troubleshoot discrepancies, ad-serving issues, and data mismatches.
- Optimize ad-server settings, including frequency capping, creative rotation, and sequencing.
- Ensure accurate campaign delivery and measurement across digital media channels.
Reporting & Insights
- Analyze campaign delivery and performance data to identify trends, discrepancies, and opportunities.
- Use CM360 reporting tools to provide actionable insights.
- Build and maintain reporting dashboards as needed.
Client & Team Collaboration
- Serve as a technical resource for internal teams across Programmatic, Paid Social, Search, and other media channels.
- Communicate technical Ad Operations concepts clearly to clients and internal stakeholders.
- Participate in client meetings and help present performance insights aligned with business objectives and KPIs.
- Support client onboarding and establish technical best practices.
- Identify opportunities to improve campaign performance and measurement.
What We're Looking For
- 3+ years of experience in Ad Operations, with a focus on ad serving and campaign trafficking.
- 2-3+ years of hands-on Google Campaign Manager 360 (CM360) experience and the ability to independently build and manage campaigns.
- Strong understanding of campaign trafficking, ad serving, QA, troubleshooting, and measurement.
- Experience with Display & Video 360 (DV360) and Search Ads 360 (SA360) is highly preferred.
- Experience with Google Tag Manager (GTM), HTML5, JavaScript, and troubleshooting tag-related issues.
- Strong analytical skills and the ability to investigate delivery discrepancies and attribution data.
- Excellent project management and organizational skills.
- Strong communication skills and confidence working directly with clients.
- Ability to quickly step into a fast-paced environment and become hands-on with campaign execution.
- Ability to translate technical concepts into clear recommendations for clients and stakeholders.
Nice to Have
- Amazon advertising/tagging experience.
- Experience with third-party verification and measurement platforms such as IAS or DoubleVerify.
- Experience supporting omnichannel campaigns across programmatic, social, and search.
- Experience presenting campaign performance and technical recommendations to clients.
Contract Details
- Duration: 1-2 months
- Schedule: 25-40 hours
- Location: Remote
- Client-facing: Yes
- Start: ASAP
- Eligible locations: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KS, MD, MI, MN, MO, NC, NJ, NM, NY, OR, PA, TN, TX, UT, VA, WA, WI
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