Product Marketing Manager (II)

Join a global technology leader that is constantly pushing the boundaries of innovation to create products and experiences that touch millions of lives worldwide. This organization is committed to fostering an inclusive environment where diverse perspectives drive groundbreaking solutions and everyone feels empowered to contribute to a shared vision of progress.

Partnering with Aquent, you have the exciting opportunity to join this innovative company as a Product Marketing professional. This is more than just a role; it's a chance to make a significant impact on how groundbreaking products are brought to market and experienced by millions. You'll be instrumental in shaping strategy, driving user engagement, and ensuring our offerings resonate deeply with our target audiences. You will serve as a key reference point for products, influencing product development and marketing strategies with your expertise and user insights. Your contributions will directly influence product success and foster a culture of belonging and psychological safety within the team.

What You'll Do

• Develop comprehensive marketing plans for various teams, meticulously studying product portfolios, prioritizing goals, and crafting strategic positioning to identify and engage target audiences effectively.
• Champion an inclusive environment by exercising sound judgment, upholding core values, and actively fostering psychological safety within the team. You will mitigate biases, adapt communication styles, and promote understanding of diverse identities and cultures.
• Design and execute medium to large-scale campaigns, assets, communications, and programs that address user needs and align with strategic objectives. You will evaluate performance, optimize campaigns, and define effective channels to engage users and achieve targets.
• Lead and guide user research initiatives, defining research needs, scoping projects, and collaborating with internal and external partners to gather crucial insights.
• Develop and implement robust frameworks and rollout strategies for product marketing content across all channels, demonstrating strong autonomy. You will define, collect, and track key quantitative and qualitative product and business metrics for new and existing ventures.
• Validate market size and opportunities, including active users, revenue, market share, and growth potential, with minimal oversight. Leverage your comprehensive industry knowledge to identify market opportunities, collaborate with teams to build supporting rationales, and execute go-to-market plans for new products and features.
• Translate user insights into actionable feedback for cross-functional teams, ensuring the user voice is central to product development and marketing strategies. You will advocate for an optimal in-product user experience, resolve issues, and drive user engagement.
• Craft compelling product brand positioning, value propositions, and messaging strategies, adapting product voice and goals for various communications and narratives.
• Create impactful marketing content, ensuring alignment with product strategy. You will iterate on content and design with cross-functional teams, adhering to content standards, and collaborate with production teams for final publication.
• Serve as a subject matter expert for products and features, providing valuable input into the development process. You will conduct market analysis, predict industry trends, and offer insights to inform product development and marketing.
• Actively promote an inclusive and collaborative team environment, creating space for all voices and perspectives. You will role model inclusive behavior, provide constructive feedback, and act as a diversity change agent to overcome barriers to inclusion.

Required Skills

• Proficiency in Product Positioning
• Expertise in Consumer Behavior
• Strong Brand Management skills
• Experience in Client/Partner Management/Advising
• Capability in Situational Leadership
• Proven success in Campaign Management
• Ability to create effective Marketing Briefs
• Solid Industry Knowledge
• Proficiency in Data Analysis and Synthesis
• Excellent Storytelling abilities
• Knowledge of Go-to-Market Activities

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.