New

Social Media Manager

University of Missouri-Saint Louis
parental leave, paid time off
United States, Missouri, St. Louis
Jul 06, 2026
Apply for Job Job ID 60214 Location St. Louis Full/Part Time Full-Time Add to Favorite Jobs Email this Job Hiring Department University Communications Job Description JOB SUMMARY The University of Missouri- St. Louis is seeking its next Social Media Manager to help share the UMSL story through its social media channels. This position will lead the strategic direction, planning, and content creation (including video, content accessibility, day-to-day management and assessment) for the university's social media accounts: Instagram, Facebook, LinkedIn, YouTube, and TikTok. The role will work in partnership with units across campus including Enrollment, Advancement, and Academic Affairs to achieve better alignment with the UMSL brand across accounts while increasing UMSL's visibility and engagement. PRIMARY RESPONSIBILITIES Social Media Strategy, Management, and Analytics 40% Manage and monitor the university's institutional social media presence including distinct online communities on various social media platforms including Facebook, Instagram, LinkedIn, Tiktok, and more Display a high level of professionalism and personal discretion, recognizing communication with the university's external audiences could affect recruitment, fundraising, legislative relations, news coverage, and other reputation-related areas Assist with boosts and occasional digital advertising placement on social channels Review analytics and create reports on key metrics that drive strategy Content Creation and Storytelling 30% Plan and create a variety of content to support recruitment and retention efforts across all social media platforms Develop video assets for UMSL in Motion in collaboration with the Public Relations team Develop academic-focused stories featuring students and faculty Attend select campus and student focused events to gather content for social media and UMSL Daily Campus Partnerships, Consultation, and Training 20% Collaborate with staff, faculty, and students to identify and prioritize effective content creation and storytelling opportunities to improve engagement and reach Work closely with the Office of Enrollment Management and the Office of Advancement on critical initiatives Work with, influence, and educate university stakeholders and other university social media managers about social media best practices, content accessibility standards, and communication strategies Document social media policies and procedures and develop training materials for the campus community Administrative Support 10% Manage a student intern as available As with all positions, may perform other job-related responsibilities as needed to support departmental and campus-wide needs. CORE COMPETENCIES Successful candidates will possess expanded conceptual knowledge of the Communications function; understand key business drivers to accomplish communications projects and initiatives; and have experience with and an enthusiasm for customer service. WORKING CONDITIONS & PHYSICAL REQUIREMENTS This is a full-time, in-office position and work hours will be flexible to provide real-time posting of key university events and university responses as necessary. Work is primarily office-based with regular interaction with senior leaders, faculty, staff, students, and external stakeholders. The role requires walking, standing, and site visits to create content, as well as extensive use of digital tools. The position involves sustained focused attention, creative brainstorming, and complex decision-making. Shift 40 hours/week, Monday thru Friday with occasional after hours responsibilities Minimum Qualifications A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary Preferred Qualifications Bachelor's degree in communication, media studies, journalism, digital marketing, or related; at least three years of experience in professional social media or community management and an understanding of its various platforms and best practices. Anticipated Hiring Range $54,000-$60,000 Grade: GGS-010 University Title: SENIOR STRATEGIC COMMUNICATIONS ASSOCIATE Internal applicants can determine their University title by accessing the Talent Profile tile in myHR. Application Materials Application materials include a cover letter and resume. Finalists will be asked to provide references at a later date. Applicants must combine all application materials into one PDF or Microsoft Word document and upload as a resume attachment to the UMSL Careers: https://www.umsl.edu/services/hrs/careers/index.html Limit document name to 50 characters. Maximum size limit is 11MB. Do not include special characters (e.g., /, &, %, etc.). For questions about the application process, please email employment@umsl.edu. If you are experiencing technical problems, please email umpshrsupport@umsystem.edu. Please include a website or pdf of examples of your work that includes graphics, video and/or social media posts. Sponsorship Information Applicants must be authorized to work in the United States. The University will not sponsor applicants for this position for employment visas. Benefit Eligibility This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement Equal Employment Opportunity The University of Missouri is an Equal Opportunity Employer. To request ADA accommodations, please email the Office of Human Resources at umslhr@umsl.edu.