Events and Engagement Coordinator - Gold and Blue Enterprises, Athletics

Gold & Blue Enterprises in Athletics at West Virginia University is currently accepting applications for an Events and Engagement Coordinator.

About the Opportunity

Gold & Blue Enterprises is seeking a dynamic and detail-oriented professional to lead marketing, events, and fan engagement initiatives. This role will be responsible for executing high-impact events, managing digital and email marketing efforts, and enhancing the overall fan and guest experience. The position will also support revenue-generating initiatives and special projects, working cross-functionally across the athletic department and external partners.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

Event & Hospitality Management

• Plan, coordinate, and execute athletic-related events, premium hospitality experiences, and fan activations
• Oversee all event logistics including vendors, catering, rentals, staffing, and on-site execution
• Ensure a high-quality, detail-oriented guest experience for fans, donors, sponsors, and partners
• Serve as a key point of contact during events, resolving issues and ensuring seamless operations

Marketing & Fan Engagement

• Develop and execute integrated marketing campaigns to promote events, initiatives, and partnerships
• Enhance fan engagement through creative promotions and experiences
• Collaborate with internal teams to align messaging, branding, and campaign strategy

Social Media & Content

• Manage and grow social media platforms with engaging, on-brand content
• Create and execute content strategies that drive reach, engagement, and attendance
• Track performance metrics and optimize content accordingly

Email Marketing & CRM

• Build and execute email campaigns (event promotions, newsletters, fan communications)
• Segment audiences and improve engagement and conversion rates
• Utilize CRM tools to support targeted marketing efforts and data tracking

Special Projects & Revenue Initiatives

• Support revenue-generating initiatives including events, partnerships, and premium experiences
• Assist with special projects tied to strategic growth, fan development, and new business opportunities
• Contribute to reporting, analytics, and campaign performance evaluation

• Bachelor's degree in Marketing, Sports Management, Communications, or related field
• A minimum of two (2) years of experience in marketing, events, athletics, or related field
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, & Abilities

• Strong organizational skills with the ability to manage multiple projects simultaneously
• Experience with social media platforms and email marketing tools
• Excellent communication and interpersonal skills
• Ability to work nights, weekends, and game days

What We're Looking For

• A self-starter who thrives in a fast-paced, high-visibility environment
• Someone who can balance big-picture thinking with detailed execution
• A team player who can collaborate across departments and stakeholders
• A builder mindset-comfortable creating and improving processes in a startup setting

Preferred Qualifications

• Experience in college athletics, sports marketing, or live event environments
• Familiarity with CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
• Experience managing vendors, hospitality, or premium guest experiences
• Basic design/content creation skills (Canva, Adobe, video editing)

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.