Construction Marketing Specialist

Cleveland Brothers, the largest Cat dealer in Pennsylvania, northern West Virginia, and western Maryland, has an immediate opportunity for a Construction Marketing Specialist.

Position Summary:

Cleveland Brothers is seeking a versatile and motivated Construction Marketing Specialist to support marketing initiatives across the construction division, including new, used, rental, parts and service, and our technology division, SITECH Allegheny.

This role partners closely with marketing and business units to execute targeted campaigns, develop high-impact content, and ensure brand consistency across all channels. The ideal candidate is a collaborative communicator with strong creative, organizational, and execution skills who can translate business priorities into effective marketing programs that drive engagement and results.

Primary Responsibilities:

1. Campaign Execution & Content Development

• Develop and execute integrated marketing campaigns aligned to business objectives across the construction division.
• Create multi-channel content for internal and external audiences, including email, social media, web, direct mail, print, customer stories, jobsite insights, and testimonials.
• Develop sales enablement tactics and materials that support customer conversations, strengthen campaign effectiveness, and help drive business growth.
• Own and maintain the advertising schedule, proactively managing deadlines and ensuring all ads are delivered accurately and on time to publication partners.

1. Communication & Collaboration

• Partner with internal stakeholders and external vendors to execute marketing strategies, develop materials, and deliver assets across channels in alignment with business priorities.
• Collaborate with branch personnel and customers to identify content opportunities, testimonials, and success stories.

1. Field Support & Brand Execution

• Provide on-site marketing support at branch locations, customer jobsites, events, and promotional initiatives to support campaign execution and content development.
• Ensure consistent brand representation across all touchpoints and field activities.

1. Marketing Performance & Insights

• Develop an understanding of key marketing performance indicators and their impact on lead generation and revenue.
• Apply data and insights to guide recommendations on marketing channels, campaigns, and tactics.
• Partner with the marketing team to review performance results and identify opportunities for improvement.

Skills / Knowledge / Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: 2-4 years of marketing experience, preferably in a B2B environment.
• Communication Skills: Strong written and verbal communication skills with the ability to create engaging, results-driven content.
• Organization: Highly organized with strong attention to detail and time management skills.
• Tools: Proficiency in Microsoft Office Suite required and working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred.
• Digital Marketing Knowledge: Experience with digital marketing tools and social media platforms (Hubspot and Dynamics preferred).
• Collaboration: Ability to collaborate effectively across cross-functional teams and with external partners.
• Travel: Willingness to travel to branch locations, events and customer jobsites as needed.

Why Join the Cleveland Brothers Team:

• Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.
• Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 30 locations whether you want to move up, or into another division of the company.
• Stability: Cleveland Brothers has been around for over 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul.

About Us: For nearly 80 years, Cleveland Brothers Equipment Co., Inc. has proudly served as the exclusive Cat dealer for western, central, and northeast Pennsylvania, northern West Virginia and western Maryland.

Since 1948, we've built a legacy as a trusted partner in the construction, mining, forestry and agricultural sectors.

From our 30 locations, we deliver comprehensive solutions, including high-quality new, used, and rental equipment, genuine parts, and expert service.

Beyond our extensive machinery offerings, we provide diverse solutions, such as industrial engines and generators, all supported by our knowledgeable team of professionals.

At Cleveland Brothers, we're more than a dealer; we're your dedicated partner committed to helping you achieve your goals. Discover how we can support your operations at www.ClevelandBrothers.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.