Digital Marketing Manager

PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital Marketing Center of Excellence (COE), supporting the evolution of global B2B marketing into a data-driven, scalable growth engine.

This role defines and leads the strategy, operating model, and execution of digital marketing, with a strong focus on Salesforce Marketing Cloud (SFMC), demand generation, and performance marketing to drive measurable pipeline impact across global business units.

Blending strategy, operations, and hands-on execution, you will standardize best practices, enable advanced demand generation, and embed AI-powered marketing capabilities across the organization. You will report to the Director of Digital Product and Marketing.

Key Responsibilities

Digital Marketing COE Leadership

• Lead PPG's Digital Marketing Center of Excellence, setting a clear vision for scalable, data-driven marketing operations across U.S. and European business units.
• Design, implement, and continuously refine B2B demand generation processes, with particular emphasis on account-based marketing (ABM) and lifecycle/nurture programs.
• Act as an enterprise vantage point - identifying recurring execution challenges, tooling gaps, and process inefficiencies - and translating insights into concrete improvements.
• Develop standards, frameworks, and playbooks that improve consistency, speed, and effectiveness while allowing flexibility for business-unit needs.

Strategic Vision & Data Driven Marketing

• Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
• Build a performance driven culture, leveraging KPIs, attribution models, and ROI tracking.
• Translate analytics into actionable insights and executive level storytelling to demonstrate marketing impact.

Salesforce Marketing Cloud & Demand Generation

• Lead SFMC strategy, adoption, and execution across multiple business units.
• Provide strategic direction and oversight of SFMC execution, partnering with technical and campaign teams.
• Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
• Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
• Establish governance, best practices, and enablement to drive platform adoption and data integrity.
• Partner with IT and CRM teams to ensure integration and scalability.

Marketing Operations, Analytics & Performance

• Oversee marketing operations by managing and guiding teams executing campaigns, workflows, and governance processes.
• Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
• Build and scale analytics frameworks and dashboards for marketing-to-revenue visibility.
• Drive continuous optimization through performance insights and test-and-learn approaches.

AI-Powered Marketing

• Identify and scale AI-driven marketing capabilities (personalization, content, predictive insights).
• Evaluate, pilot, and scale AI use cases with measurable impact on campaign performance, efficiency, or personalization.
• Embed AI into campaigns, analytics, and customer journeys.

Qualifications

• 5+ years in B2B digital marketing or marketing operations
• Experience leading COE or global marketing operations
• Strong expertise in Salesforce Marketing Cloud and CRM
• Deep experience in demand generation and lead management
• Proven ability to drive data-driven decisions and influence stakeholders
• Experience with indirect influence across functions, regions, and seniority levels.
• Experience supporting enterprise-scale Salesforce implementations.
• Familiarity with AI-powered marketing tools or pilots in a B2B context.
• Background in complex B2B, industrial, or manufacturing environments, preferred.

Jak pracujeme: V PPG spojujeme tymy, abychom urychlili spolupraci a profesni rozvoj. Pracujeme osobn od pondli do tvrtka v kancelaich, piem v patek (Flexible Fridays) mame monost pracovat na dalku. Rozvrh se me liit podle lokality.

O nas:

PPG: CHRANIME A ZKRALUJEME SVT

Diky vedeni v oblasti inovaci, udritelnosti a barev pomaha PPG zakaznikm v prmyslovych, dopravnich, spotebitelskych a stavebnich odvtvich a dalich trzich zlepovat vice povrch vice zpsoby ne kterakoli jina spolenost. Dali informace najdete na www.ppg.com a sledujte @PPG na X.

The PPG Way 2030

Jsme partnery naich zakaznik

Proaktivni. Odvani. Dvryhodni. Vechno, co dlame, zaina naimi

zakazniky. Naslouchame, jedname rychle a nepestavame, dokud nevyeime

jejich nejvti vyzvy. Kdy se dai naim zakaznikm, dai se i PPG.

Jedname cilen a rychle

Agilni. izeni daty. Samostatni. Podstupujeme promylena rizika, abychom si

udreli naskok ped konkurenci. Pracujeme proaktivn a agiln, vyuivame

kvalitni data k vyvoji eeni, ktera vytvaeji hodnoty.

Vynikame v tom, co dlame

Produktivni. Spolupracujici. Odpovdni. Bez ohledu na nai roli umime

pojmenovat problem, pebirame odpovdnost a vdy pichazime s eenimi.

Jsme proaktivni i pohotovi, neustale se zlepujeme a dosahujeme vysledk.

Podporujeme kolegy, ktei jsou v kadodennim kontaktu se zakazniky

Usilujeme o vitzstvi

Zameni na budoucnost. Motivovani. Ambiciozni. Ziskov rozvijime nae

podnikani a chceme uspt spolen se zakazniky. Dosahujeme vysledk,

pijimame nove technologie a vyuivame agilitu i rychlost jako nae pednosti.

Jsme hrdi na PPG

Silni. Jednotni. Odhodlani. Pracujeme bezpen, jedname s integritou a

respektujeme rozmanitost. Oslavujeme uspchy a jsme hrdi na pozitivni

dopad, ktery spolen vytvaime pi ochran a zkralovani svta.

V PPG pouivame umlou inteligenci v naborovem procesu, abychom proces zefektivnili. Nastroje umle inteligence nerozhodnuti o zamstnani. Vice informaci naleznete na https://careers.ppg.com/cs/cs/candidate-resources.

PPG poskytuje rovne pileitosti vem kandidatm a zamstnancm. Nabizime pileitost rst a rozvijet svou karieru v prostedi, ktere poskytuje naplujici pracovni misto pro zamstnance, vytvai prostedi pro kontinualni ueni a pijima napady a rozmanitost ostatnich. Vichni kvalifikovani uchazei jsou posuzovani spravedliv, bez ohledu na pohlavi, vk, pvod, viru, zdravotni stav i jinou osobni charakteristiku.

Pokud potebujete podporu z dvodu zdravotniho znevyhodnni, napite prosim na recruiting@ppg.com.

Platove rozpti a benefity v PPG se mohou liit podle lokality, co nam umouje konkurenn odmovat zamstnance na rznych geografickych trzich. PPG pi rozhodovani o odmovani zohleduje nkolik faktor, vetn, ale nejen, dovednosti, zkuenosti a koleni, kvalifikaci a vzdlani, licenci a certifikaci a dalich organizanich poteb. Mohou platit i dali pobidky.

Nae programy zamstnaneckych benefit jsou navreny tak, aby podporovaly zdravi a pohodu naich zamstnanc. Vekere pojistne kryti a benefity budou v souladu s podminkami pislunych plan a souvisejicich idicich dokument. O benefitech s Vami bhem naboroveho procesu bude jednat Va nabora.

PPG si ceni Vai zptne vazby k naemu naborovemu procesu. Doporuujeme Vam navtivit Glassdoor.com a poskytnout zptnou vazbu k procesu.