VP of Brand Sales

R26_0011126

Location:Flexible / Hybrid

Reports to:Head of Sales

Who We Are:

MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population.

What We Do:

We empower marketers, advertisingagenciesand media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation.

The Vice President, Brand Salesis responsible fordriving commercial performance across existing brand clients and net-new client acquisition. This leader owns retention, expansion, renewals, and revenue predictability-ensuring sustained growth whileoperatingwith discipline at scale.

This role leads a team of Account Directors, bringing structure, rigor, and strategic insighttoclient acquisition, account growth, and forecasting accuracy.

Responsibilities:

Client Revenue Leadership

• Own revenue retention and expansion within the brand client portfolio
• Ensureproactive, on-time, and predictablerenewals
• Maintain a minimum3xpipeline coverage againstquotas
• Drive structured upsell and cross-sell strategies aligned todemonstratedclientvalue
• Serve as executive sponsor for key strategicaccounts
• Standardizestakeholder mapping and engagement strategies acrossaccounts

Sales Execution & Team Leadership

• Establish best practices for account planning, business reviews, renewal risk management, and opportunityidentification
• Drive pipeline discipline, forecast accuracy, and CRMrigor
• Assign territories and quotas aligned to growthobjectives
• Coach and develop team members tooperatewith accountability, urgency, and commercialdiscipline
• Partner closely with Client Services to ensure effective onboarding, training, product adoption, andproactiveengagement

Sales Enablement & Solution Delivery

• Coordinate cross-functionalsaleseffortsfor your teamacross Solutions Engineering, Product, Operations, Data Science, Data Governance, and Legal
• Act asthe "Voice of the Customer," partnering with Product to shape scalable offerings, inform roadmap priorities, and ensure marketreadiness

Forecasting, Metrics & Performance Management

• Partner with Sales Leadership, Finance, and Revenue Operations to align forecasting, reporting, and performancemanagement
• Deliveraccurate, data-driven insights to executiveleadership
• Enforce CRM best practices to ensure pipeline visibility, data integrity, and reliable reporting atscale

• Bachelor's degreerequired
• 12+ years of experience in revenue leadership, client management, or enterprise sales
• Proven success leading sales teams in media, data, or AdTech environments
• Demonstrated ownership of renewals, expansion, and revenueforecasting
• Strong operational rigor with the ability to translate strategy into scalableexecution
• Experience navigating complex, data-driven, and product-centricorganizations
• Executive presence with the ability to engage senior client stakeholders and internalleadership
• High emotional intelligence with the ability to adapt leadership and sales approach to individuals andsituations

Technical Skills

• Proficiencywith CRM platforms (e.g., Microsoft Dynamics or equivalent)
• Advanced Excel and PowerPoint skills
• Familiarity with SharePoint and Copilot tools
• Experience documenting requirements and developing client-facingmaterials
• Exposure to BI tools (e.g., Power BI)preferred
• ExperienceleveragingAI to improve efficiency andeffectiveness

Core Competencies

• Analytical,detail-oriented, and data-driven
• Deep understanding of consumer research, media, and advertising ecosystems (including AdTech)
• Strong client presence with the ability to manage expectations, navigate escalations, and driveoutcomes
• Excellent communication and cross-functional collaboration skills
• Organized,proactive, and execution-focused
• Effective facilitator of meetings, presentations, and training sessions
• Skilled at building and implementing scalableprocesses
• Strong storyteller with the ability to translate data into compellingnarratives
• Proven ability tomanage pipeline dynamics and ensure teams consistently meetdeadlines

This role has a market-competitive salary with an anticipated base compensation of the following range:$151,800.00 - $208,000.00.Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.This role is eligible for a sales-based incentive or performance-based bonus.Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion