Regional Communications Director

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

WHAT YOU NEED TO KNOW (Job Overview):

Serve as a key member of the American Red Cross regional leadership team by driving powerful, missioncentered communications that connect people to purpose through compelling storytelling. Shape and deliver integrated communications and marketing strategies that advance regional priorities, inspire community engagement, elevate the Red Cross mission, support revenue generation, and ensure the public understands how to access Red Cross programs and services.

Work collaboratively across the region with Disaster Cycle Services, Development, Biomedical Services, Service to the Armed Forces, Health and Safety, Volunteer Services, Field Marketing, and other partners to amplify impact through coordinated, authentic, and timely messaging. Maintain close alignment with the division communications director to ensure regional strategies support broader divisional and organizational goals while remaining responsive to local needs.

Provide guidance, development, and support to volunteers and staff to strengthen communication consistency, storytelling skills, and brand stewardship across the region.

Perform all responsibilities in compliance with Red Cross policies, standard operating procedures, and applicable federal, state, and local regulations. This role is not eligible for relocation assistance.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):

1. Strategic Communications

Lead the development and execution of a regional communications strategy grounded in storytelling and community impact, aligned with enterprisewide priorities and adapted to local needs. In partnership with regional and chapter leadership teams-and supported by divisional communications guidance-ensure communications initiatives support service delivery, revenue generation, volunteer engagement, and mission visibility across all lines of business.

2. Media Relations and Social Engagement

Drive a proactive, storyforward media relations and social engagement strategy that elevates the Red Cross mission and regional impact. Cultivate relationships with local media, manage social media platforms, oversee content development and distribution, and pitch meaningful stories that highlight humanitarian outcomes and community resilience.

Respond to media inquiries by coordinating interviews and delivering approved Red Cross messaging. Serve as a Red Cross spokesperson when appropriate. Prepare, train, and support staff and volunteer spokespersons throughout the region, ensuring readiness and message consistency. Monitor and analyze media and social engagement data to strengthen reach, relevance, and trust.

3. Public Affairs and Crisis Communications

Support regional, divisional, and national disaster public affairs and crisis communications efforts by providing clear, timely, and compassionate messaging during emergencies. Train and guide disaster public affairs spokespersons and volunteers, helping them tell accurate, humancentered stories under evolving conditions.

May serve as a spokesperson, deploy in support of disaster response operations outside the home region, or contribute to public affairs training and development efforts across the division. Collaborate with regional leadership and divisional partners to develop and implement crisis communications strategies that protect credibility and reinforce public trust.

4. Internal Communications

Partner with the regional CEO to design and deliver effective internal communications strategies that inform, engage, and connect staff and volunteers. Foster alignment across departments by sharing stories of impact, reinforcing organizational priorities, and supporting a culture of collaboration, transparency, and pride in mission.

5. Leadership, Management, and Volunteer Engagement

Provide leadership and oversight for direct reports by setting clear performance expectations, coaching for growth, and ensuring accountability for results. Build and sustain strong volunteer engagement by offering guidance, development opportunities, and recognition that empower volunteers to serve as ambassadors for the Red Cross mission.

----------------------

Scope

Interpret and administer policies, processes, and procedures that may affect sections and subordinate units.

PAY INFORMATION: The salary range for this position is $99,088.00 -104,000.00

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications):

Education: Bachelor's degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field.

Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.

Management Experience: 3 years of supervisory or management experience.

Skills and Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Manage experienced professionals. Fully proficient in work and industry. Strong organizational, multi-tasking skills with ability to meet deadlines. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Experience managing professional social media accounts. Strong teamwork and collaboration required. Willingness to serve as a media spokesperson required, experience as a spokesperson preferred. Ability to work on a team.

Travel: Travel may be required 10-25%.

* Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted).

----------------------

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic). The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

WHAT WILL GIVE YOU THE COMPETITIVE EDGE: (Preferred Qualifications)

• Proven experience working in fast-paced, deadline-driven environments; background in nonprofit, disaster response, or volunteer-based organizations is highly preferred.
• Prior experience serving as a spokesperson or managing crisis communications.
• Established relationships with local and regional media outlets are strongly preferred.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition