Digital Marketing Manager

Position Title: Digital Marketing Manager

Work Location: Alameda, CA (Onsite)

Assignment Duration: 8 months (possibility of extension)

Position Summary:

Digital Marketing Manager with minimum 5-6 years of experience in digital marketing, ideally has experience with both Paid Media and Website Marketing.

For Paid Media, this includes experience in Digital Display, SEM, and Social Media.

Background & Context:

They'll be working on the E2E Digital Experience, so this includes content strategy, road mapping, and executing marketing assets.

Key Responsibilities:

* Overseeing E2E execution and operat from creative development to trafficking, engagement, conversion and optimizations.

* Collaboration with our other marketing stakeholders, IT teams, Commercial Excellence teams, Agencies and cross functional stake holders

* Ensuring assets align with branding, marketing, campaigns, and launches.

* Development and leading A/B Testing, QA Testing, User Acceptance Testing

* Operational Excellence: documentation and maintenance of several user flows and scenarios.

* Leads the development of digital marketing strategies to support business via the Internet, extranet, multi-media and e-commerce.

* Leads the development of cross-division, cross-site marketing features and functions.

* Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions

* Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction

* Develop and manage SEO programs with a focus on defining and improving the total value of the online portfolio

* Manages the execution of short and long term objectives and tactical plans for marketing corporate and cross division programs

* Manages the implementation of multi-channel programs

* Educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies

* Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally

* Understands business requirements, industry trends, competitive landscape and technology trends.

* Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies

* Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management

* Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results

* Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiative

* Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns

* Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpoints

* Evaluates emerging technologies to better position externally

* Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations

* Leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.

* Manage digital marketing programs, online training and marketing collateral.

* Manages individual web site strategies and tactical planning for corporate web sites.

* Monitors site performance and metrics.

* Provides recommendations on future content and capability requirement to meet customer needs.

* Manages enterprise digital marketing policies, programs and processes.

* Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectives

* Manages and defines Corporate Brand standards across the enterprise for digital channels

Qualification & Experience:

* Digital Marketing Manager with minimum 5-6 years of experience in digital marketing

* Experience with Paid Media advertising including Digital Display, SEM, and Social Media

* Experience with Website Marketing including Adobe Experience Manager (AEM) or other CMS platforms and Adobe Analytics

* Experience with A/B Testing and User Acceptance Testing

* Ability to collaborate with all level of stakeholders

* Requires knowledge of enterprise-wide systems, Internet technologies

* Experience with developing and implementing various digital marketing strategies and programs

* Bachelor's degree in marketing, business, or IT

* MBA preferred