Job Description
Requisition ID:7072 Job Title:Product Manager, GSM and North America - Alpharetta, GA Job Country:United States (US) Here at Avanos Medical, we passionately believe in three things:
- Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
- Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
- Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.
At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. For more information, visit www.avanos.com.
The Role The Product Manager, Portfolio Strategy and Execution will lead end to end marketing ownership for the NICU enteral feeding portfolio, including NeoMed and related product lines.This role is responsible for defining portfolio strategy, leading new product development, and driving commercial execution across both global and North America markets. The individual will operate at the intersection of upstream and downstream marketing, ensuring that innovation priorities align with real customer needs and translate into successful market adoption.Success in this role requires a balance of strategic thinking and hands-on execution, with accountability for portfolio performance, growth initiatives, and new product launches. Key Responsibilities Portfolio Strategy and Innovation
Define and lead portfolio strategy for the NICU enteral feeding business, including product positioning, segmentation, and long-term growth priorities
Translate customer and market insights into actionable strategies and differentiated value propositions
Identify and prioritize innovation opportunities aligned to clinical needs and business objectives
Conduct market assessments, competitive analysis, and opportunity sizing to inform investment decisions
New Product Development and Launch
Lead cross functional teams through the stage gate process from concept through commercialization
Develop target product profiles, market requirements, and business cases including financial modeling
Partner closely with R&D, Clinical, Regulatory, and Quality to ensure product design aligns with customer needs and compliance requirements
Own global launch strategy including positioning, messaging, pricing, and go to market planning
Ensure strong alignment and execution with regional teams to drive successful adoption
Commercial Execution and Business Performance
Drive annual and long-range business planning for the portfolio, including revenue growth, pricing strategy, and product mix optimization
Partner with Sales, Finance, and Supply Chain to develop accurate forecasts and demand plans
Monitor portfolio performance and take action to improve growth, profitability, and operational efficiency
Support key commercial initiatives including GPO and IDN strategies, contract positioning, and market access considerations
Lead development of sales tools, training, and marketing programs to support field effectiveness
Customer and Market Engagement
Act as a key interface with customers, including clinicians, key accounts, and industry stakeholders within the NICU environment
Gather and synthesize Voice of Customer insights to inform both innovation and commercial strategy
Build relationships with key opinion leaders and support advisory boards and industry engagement
Represent the business at trade shows, customer meetings, and clinical forums
Cross Functional Leadership
Lead and influence cross functional teams without direct authority, including R&D, Clinical, Regulatory, Quality, Supply Chain, and Sales
Serve as the voice of the customer and commercial organization throughout product development and lifecycle management
Drive alignment between global strategy and regional execution to ensure consistency and impact
Primary Collaboration Partners
Sales Leadership and Sales Teams
Global Strategic Marketing and Regional Marketing
Research and Development
Clinical and Medical Affairs
Regulatory and Quality
Finance and Supply Chain
Qualifications Required
5 to 8 years of product management or marketing experience in medical device or healthcare, including both upstream and downstream responsibilities
Experience with both new product development and commercial execution
Demonstrated ability to lead cross functional initiatives and influence without direct authority
Strong business and financial acumen, including experience with forecasting and business case development
Experience gathering and applying customer insights to drive strategy
Ability to manage multiple priorities in a fast paced environment
Bachelor's degree required
Ability to travel approximately 25 to 30 percent
Preferred
Experience in neonatal, pediatric, or enteral feeding markets
Experience supporting global product launches
MBA or equivalent business experience
Familiarity with regulated medical device environments including clinical and regulatory considerations
Additional Information The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification and are not intended to be an exhaustive list of all responsibilities.
Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law. IMPORTANT: If you are a current employee of Avanos or a current Avanos Contractor, please apply here. Join us at Avanos
Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world. Make your career count
Our commitment to improving the health and wellbeing of others begins with our employees - through a comprehensive and competitive range of benefits. We provide more than just a salary - our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits. Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting. Avanos also offers the following: benefits on day 1 free onsite gym onsite cafeteria HQ region voted 'best place to live' by USA Today uncapped sales commissions
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Avanos Medical
401(k)
Apr 23, 2026