Marketing Manager (II)

Aquent is seeking a highly skilled and passionate Marketing Manager to join our innovative client, a global leader at the forefront of technological advancement. This is an unparalleled opportunity to make a significant impact on groundbreaking initiatives, shaping how millions of users interact with cutting-edge solutions. As an Aquent talent, you will play a pivotal role in driving strategic marketing efforts, contributing directly to the success and evolution of market-leading offerings.

Are you ready to elevate your marketing career and drive substantial change? We are looking for a dynamic and insightful individual to step into a pivotal role where your expertise will directly influence strategic direction and user engagement. This position offers the chance to not only lead impactful campaigns but also to champion inclusivity and foster a collaborative environment, making a tangible difference in how our client connects with its audience and develops its offerings.

In this role, you will be instrumental in developing and executing comprehensive marketing strategies that resonate with diverse user bases. You'll contribute to key projects by making broad contributions under the scope of a project with minimal assistance, developing innovative insights, and making a significant impact on the work of the team through quality, accuracy, timeliness, and volume of work. You will serve as a reference point on given tools, processes, and core offerings, possessing significant knowledge of overall strategy. You will also hold yourself and the team accountable for DEI development and outcomes, fostering a climate where everyone feels they belong.

**Key Responsibilities & Impact:**

* Over 5 years of developing innovative insights and thorough analyses for marketing leadership and cross-functional partners by scoping and conducting user research and analyzing market trends.

* Design and manage medium- to large-scale campaigns, assets, communications, and programs to meet user needs and achieve strategic objectives.

* Evaluate and optimize campaign performance, defining effective channels for user engagement, and contributing to integrated marketing efforts.

* Define research needs, and manage or guide user research initiatives with internal and external partners.

* Lead the framework development and rollout of strategies for marketing content across various channels.

* Define, identify, collect, and track appropriate business metrics, both quantitative and qualitative, for new or existing offerings.

* Validate market size and opportunity, leveraging comprehensive industry knowledge to identify market opportunities and collaborate with teams to build supporting rationales and visions.

* Understand target audiences, develop compelling positioning for offerings, and execute comprehensive go-to-market plans and messaging for new features.

* Develop user insights to help cross-functional teams and partners incorporate the user voice into development and marketing strategies, advocating for enhanced user experience.

* Craft brand positioning, value propositions, and messaging strategies using user insights, adapting communication to various narratives and brand frameworks.

* Create impactful marketing content, ensuring alignment with strategy, iterating designs with cross-functional teams, and collaborating with production for final publication.

* Act as an expert on specific offerings or features, providing input in the development process, conducting market analysis, and predicting industry trends.

* Champion diversity, equity, and inclusion by fostering psychological safety, encouraging inclusive decision-making, and actively mitigating biases to create a supportive and collaborative environment for all team members.

**Qualifications:**

To thrive in this role, you should possess a strong blend of strategic thinking, analytical prowess, and a passion for impactful marketing.

**What You'll Bring:**

* Proficiency in product positioning strategies.

* Deep understanding of consumer behavior.

* Expertise in brand management.

* Proven experience in client/partner management and advising.

* Demonstrated situational leadership abilities.

* Strong background in campaign management.

* Ability to develop comprehensive marketing briefs.

* Solid industry knowledge and market understanding.

* Advanced skills in data analysis and synthesis.

* Exceptional storytelling capabilities.

* Comprehensive knowledge of go-to-market activities.

**About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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