Marketing Manager - Engagement & Member Communications

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

PAY RANGE

BENEFITS - because people helping peoplestarts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU'LL MAKE:
You will shape how BECU connects with its members by leading the strategy behind meaningful, timely, and engagement and marketing communications across the entire member lifecycle. In this role, you'll move member communications beyond transactional messaging and into thoughtful, brand-forward experiences that build trust, drive engagement, and strengthen long-term relationships. Your work will influence how members experience BECU at critical moments, from onboarding to retention and all moments in between. By partnering closely with cross-functional teams, you'll ensure every touchpoint reflects BECU's values and purpose. Your leadership will help define the future of member engagement at BECU.

To join our dynamic team, we require candidates to be residents of WA,AZ, CA, GA, ID, OR, NC, SC, TX, or VA. If you're located in Washington state and within a reasonable driving distance from Tukwila, we are requesting that you come into our HQ on Tuesdays & Wednesdays. For those candidates that live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.

WHAT YOU'LL DO:

• Own the Member Communications Strategy: You'll develop and lead a comprehensive marketing communications strategy that defines how and when BECU proactively engages members across the full lifecycle, shifting from transactional messaging to a more strategic, marketing-driven approach.
• Lead Omnichannel Engagement Planning: You'll determine the right mix of channels-including email, mobile app, digital experiences, statements, and other touchpoints-to deliver cohesive, engaging member experiences that drive adoption, trust, and retention.
• Drive Go-to-Market and Lifecycle Initiatives: You'll lead marketing communications and go-to-market strategies for new features and experiences, ensuring members understand the value and are motivated to engage.
• Partner Across the Organization: You'll collaborate closely with product, digital, operations, MarTech, UX, and creative teams to translate business needs into clear, effective communications while aligning to shared goals and timelines.
• Guide Creative Development: You'll write clear creative briefs, provide thoughtful feedback, and partner closely with copywriters and designers to ensure messaging is on-brand, member-centric, and effective.
• Manage Campaign Execution: You'll oversee campaign planning, calendaring, and execution, with the ability to independently manage campaigns using established tools and processes.
• Measure and Optimize Performance: You'll define, track, and refine KPIs to evaluate performance, engagement, and impact-using insights to continuously improve strategies and outcomes.
• Oversee Budgets and Business Cases: You'll support the management of marketing budgets, monitor spend, and build business cases to support initiatives such as centralizing member communications for a more cohesive experience.
• Navigate a Regulated Environment: You'll ensure all marketing activities comply with regulatory requirements and internal policies, particularly within a financial services context.
• Contribute to Team Culture: You'll bring a collaborative mindset, share learnings and best practices, and help foster a culture where curiosity, accountability, and continuous improvement thrive.

This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN:

• The opportunity to define and mature a critical function, shaping the future of member communications at BECU
• Exposure to high-impact, enterprise-level initiatives that influence engagement, trust, and retention
• A highly collaborative environment working with product, UX, MarTech, creative, and analytics partners

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
• Five years of experience in marketing communications, product marketing, or a comparable role.

Desired Qualifications:

• Advanced degree in Marketing, Business Administration, or Communications preferred
• CRM and life-cycle marketing experience
• Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables
• Excellent written and presentation skills, including presentation development and delivery
• Demonstrated understanding of marketing communications, brand and its relation to positioning, marketing strategies, and tactics
• Excellent business acumen and analytical thinking with the ability to provide insights, research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
• Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

JOIN THE JOURNEY
Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU?

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.