The Role
TheRegional Activation Managerwillreport to the Manager, Regional Marketing.This role isexpected to provideday-to-day tactical marketing supportand serve as the "feet on thestreet" todrive revenue and growthin the Pennsylvania market.TheRegional Activation Managerwillcoordinate and executeregionally andnationally led marketing programs, initiatives,and eventsforboth sides of thebusiness,consumer packagedgoodsand retail,for bothRISE and external dispensaryaccounts, allwhilemaintaininga RISE-first concept.The overall goal of this positionisto bring brands to life and supportretail initiatives through the tacticalownership of various marketinginitiatives. This rolerequires a candidate who isexcellentatrelationship-buildingandcollaborating,resourcefuland hasapassion for thecannabisindustry.
Responsibilities
- A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
- 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
- Bachelor's degree preferred
- Background insales,brand marketing,field marketingretailactivationandproject managementpreferred
- Highly motivated, self-directed,innovativeand able to work both independently and among teams with keen judgement, commonsenseand resourcefulness
- Adapts and thrives in a demanding, start-up, fast-paced environment
- Possesses a deep appreciation and insistence on flawless execution
- Operates witha high levelof professionalism and integrity, including dealing with confidential information
- Strong communicationskills - written and verbal
- Strong organization planning & project management skills
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint,etc.)
- Must understand andcomply withthe rules, regulations, policies, and procedures of Green Thumb.
- Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to30%
Additional Requirements
- Must passany and allrequired background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver's license
- Must be a minimum of 21 years of age
- Must be approved by state badging agency to work in cannabis industry
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