Director II Product Management (Hybrid)

Director II Product Management (Hybrid)

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Director II Product Management (Hybrid) on our Publishing team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

This role represents the "Voice of the User" and "Voice of the Customer" for platform and product development within the JAMA Network digital portfolio. This role will develop and execute platform management and improvement strategy for JAMA Network, the flagship medical journal JAMA and 12 other leading peer review publications. The role will research and educate leadership on new technologies (AI and other new approaches) to support the periodical publishing business, manage platform and development vendors, ideate and develop web sites, seek investment and enhance online products, grow engagement and revenue, optimize workflows and costs, mitigate risks, and improve organizational culture and sustainability. This role also responds to the needs of external advertising, licensing, and institutional customers through support operations and new development.

RESPONSIBILITIES:

Development & Execution of Platform Product Strategy

• Develop B:C clinician, researcher, author-facing and B:B institutional, advertiser, and corporate products and business plans including market, competitive, and financial analysis for new and expanded engagement and revenue; recommend investments to management.

• Lead definition of requirements from business objectives and user needs including persona development, problem/solution analysis, customer interviews and other forms of generative product research.

• Establish ongoing product refinement processes, ongoing user feedback procedures, and build consensus around product upgrades and continuous improvements that bring increased customer satisfaction and margin growth.

• Align go-to-market execution with editorial, marketing, and sales to ensure seamless product integration and market penetration.

• Foster strong collaboration among leadership and key stakeholders to ensure alignment and advancement of strategies and goals and translation of strategic plans into operating plans.

• Communicate a clear product vision reflecting the audience, editorial and financial plans to grow JAMA Network's competitiveness within the academic publishing and healthcare AI space.

• Conduct customer research inclusive of human-centered design principles to uncover unmet needs and market opportunities; balance with continual competitive monitoring to ensure long term market growth.

• Guide the digital transformation of JAMA Network from a print publisher to a web presence offering a 'premier' destination for MD researchers and clinicians worldwide; balancing guidance for product strategy and publishing staffing from old models to the new.

Manage platform operations

• Lead product lifecycle discussions to continually review the product portfolio for opportunities to streamline and close underperforming or aging products and application.

• Work closely with AMA Ed Hub Director of Product to support shared development, roadmaps, and provide systems knowledge to support development and operational activities.

• Manage platform vendors, ensure productivity goals and defect caps are monitored and managed, identify SLA failures early and alert management to risks non-compliance prior to active issues.

• Provide leadership to the support and QA group, train new functionality, assist with triage, communicate upcoming releases and develop test plans.

• Oversee ticket reporting system, ensure effective triage and escalation of bugs and help requests, and identify new feature requests to populate roadmap, ensuring internal customers are heard and responded to in a consistent manner.

• Manage digital tools, integrations, middleware and services relied upon by digital marketing to drive personalization and targetable customer conversions (CDP, SMS, Email, and supporting databases).

• Lead the financial tracking and budgeting process for JAMA Network platform and supporting tools, ensure increases in costs are identified and work with leadership to generate strategies to maintain profit targets.

ROI Generation & Growth in Engagement, Revenue and Cost-control

• Partner with marketing to tightly align campaigns with revenue and traffic goals, coordinate product and marketing plans to deliver on JAMA Network strategic goals.

• Collaborate with the JAMA Network revenue teams, develop strategies to grow market share, subscription, and revenue for new and existing products.

• Automate digital marketing, workflows and tools targeting streamlined efficient delivery of content with minimal FTE impact and increasing satisfaction of end users.

• Repackage existing content for new customers and revenue channels.

• Assist editorial and marketing in customer research with end users and paying institutional, licensing and advertising customers, develop personas and online journeys for platform users.

• Develop, maintain, and extend data availability, KPI measurement and metric dashboards to support business operations, marketing and sales.

• Continually collaborate with leaders across the AMA units and IT to ensure consistency with the enterprise architecture and leverage shared technologies, tools, processes that impact speed to value and time to market, and identify opportunities to generate scale for impact and cost control benefiting the AMA as a whole.

• Collaborate with IT and sourcing to solicit proposals, identify new vendors to cost-effectively deliver on strategy and product roadmaps, negotiate contracts and implement new solutions.

Staff Management

• Lead, mentor and provide management oversight for professional staff.

• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
• Responsible for developing staff knowledge and skills to support career development.

May include other responsibilities as assigned

REQUIREMENTS:

1. BA or BS required, with PMP, and Six Sigma or similar certifications preferred

2. 10+ years' experience in developing and managing digital products: authoring requirements, generating acceptance criteria, releasing products to a wide and mature end user audience

3. 10+ years' experience in publishing industry and/or digital education business with advanced knowledge of revenue streams and cost structures of complex publishing organizations

4. 5+ years experience in people management required; able to attract and develop talent

5. Experience with stage-gate, lean, and/or agile product development processes, representing the voice of customer, business, and user as lead 'product owner' within agile software development team frameworks

6. Experience leveraging wireframe and flow chart software to analyze, define, and present workflows (ie. Balsalmiq, InVision, or equivalent of Visio)

7. Proven track record in the responsibilities of driving product growth through clearly defined KPIs, data analysis and targeted online engagement marketing programs; manages vendors effectively

8. Experience leveraging analytics software to analyze, understand and drive data driven decision making (ie. Tableau, Power BI, Google Search Console, Google Analytics, Data Bricks, Snowflake, etc.)

9. A solid foundational understanding of latest digital publishing technologies including AI and mobile computing platforms, integration and development with agent-based and LLM AI foundation models, XML/XQUERY/XSLT, content management platforms, search/semantics, HTML/CSS/JavaScript

10. Demonstrable communication, leadership, and influencing skills; able to inform and influence internal and external business and technical audiences at all levels of management

11. Up to 15% travel required

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $152,939-$206,519. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION