Campaign Marketing Manager

Aquent, a leading talent solutions company, is partnering with a prominent technology organization that is a leader in its industry, dedicated to innovation and delivering cutting-edge solutions globally. This is an unparalleled opportunity to join a team that is transforming how critical customer-facing events are brought to life. You will directly influence the success of a global event portfolio, shaping strategy, driving engagement, and seeing the immediate impact of your work on senior leadership goals and business outcomes.

**About the Role**

Step into a high-impact role where your strategic vision and execution prowess will be central to the success of a flagship technical education event series. As a key member of the Integrated Demand Center's Demand Generation Team, you will orchestrate compelling campaigns that drive registration, attendance, and engagement for a portfolio of events spanning multiple global regions. This is not a junior execution role; you will operate with true ownership and autonomy, making critical decisions that directly contribute to the program's significant scale increase and its shift towards globally-orchestrated demand generation. Your work will provide essential capacity during peak execution periods, ensuring flawless delivery and helping to define the future of event marketing within a dynamic, agile environment.

**What You'll Own**

* **Strategic Campaign Leadership:**

* Drive the complete demand generation strategy for assigned events, from initial planning through post-event analysis.

* Lead the strategy and execution for Livestream programs, developing digital-first approaches to maximize virtual engagement.

* Make data-driven decisions on tactical approaches, channel mix, content strategy, and optimization.

* Collaborate with Channel Leads to execute and optimize integrated campaigns across email, paid media, social, web, and search.

* Partner with content, event, and ABM teams to develop compelling campaign content and messaging tailored to diverse regional audiences.

* **Cross-Functional Orchestration:**

* Coordinate efforts across various marketing teams including Channel Leads, Digital Strategists, Content teams, Program Management, Analytics, and Lead Management.

* Partner with regional event teams, Global Events, ABM, and Field Marketing to ensure cohesive campaign delivery.

* Drive content customization strategy, overseeing asset review and approval processes.

* Ensure strategic alignment across organizational boundaries and proactively manage dependencies.

* **Performance & Optimization:**

* Monitor real-time campaign performance and implement data-driven optimization decisions.

* Analyze registration trends, channel performance, and engagement metrics to identify areas for improvement.

* Conduct A/B testing to continuously enhance conversion rates and campaign effectiveness.

* Lead post-event retrospectives and actively contribute to global process improvement initiatives.

**Key Responsibilities**

* Participate in daily stand-ups to surface risks, identify blockers, and coordinate team efforts.

* Monitor campaign performance in real-time across assigned events, reviewing registration data, email metrics, and channel performance.

* Coordinate with content, events, and ABM teams on asset development, providing feedback within established service level agreements.

* Partner with Channel Leads on campaign execution and optimization across various digital channels.

* Conduct weekly stakeholder synchronization meetings with regional event teams and ABM marketers.

* Manage project tasks and timelines using sophisticated tools, updating project status and identifying at-risk deliverables.

* Respond to urgent requests and troubleshoot execution issues as they arise, ensuring smooth campaign flow.

* Manage multiple programs simultaneously, balancing Livestream ownership with supporting workstreams for other events.

**Why This Role is Exceptional**

* **High-Impact, High-Visibility:** Your campaigns will directly drive attendance for critical customer-facing events, contributing to senior leadership goals and measurable business outcomes.

* **True Ownership & Autonomy:** You will have full decision-making authority over your assigned programs, from strategy to optimization, operating independently while supported by experienced leadership.

* **Global Scale & Collaboration:** Work across regions, cultures, and markets, orchestrating efforts with cross-functional marketers worldwide and building influence through collaboration.

* **Cutting-Edge Marketing Operations:** Experience a best-in-class Agile marketing organization utilizing sophisticated tools, standardized frameworks, and a culture of continuous improvement.

* **Professional Growth:** Develop deep expertise in demand generation, event marketing, multi-channel campaign orchestration, and cross-functional leadership, with active mentorship from experienced leaders.

* **Innovation Opportunity:** Contribute to process development, test new tactics, and shape the scaling of a transforming program from regional to global orchestration.

**Must-Have Qualifications**

* 5+ years of experience in B2B marketing campaign management, with demonstrated expertise in demand generation and event marketing.

* Hands-on experience planning and executing multi-channel demand generation campaigns, including email, paid media, web, and events.

* Experience coordinating with channel teams and managing campaign performance.

* 3+ years of cross-functional project management and stakeholder coordination experience, including proficiency with project management tools.

* Demonstrated ability to orchestrate work with cross-functional team members without direct authority, understanding dependency management, timeline coordination, and stakeholder communication.

* Experience managing complex projects with multiple concurrent workstreams.

* 3+ years of data-driven campaign optimization experience, including analyzing performance metrics, conducting A/B testing, and making data-driven optimization decisions.

* Comfortable with analytics tools and presenting performance insights to stakeholders.

* Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

**Nice-to-Have Qualifications**

* A proactive mindset, thriving in ambiguity and making confident decisions as a "first mover."

* Proven ability to identify and resolve blockers before they impact timelines.

* Exceptional relationship-building skills, quickly establishing strong cross-functional partnerships and influencing without direct authority.

* Strategic thinking combined with flawless execution on tactical details.

* A continuous optimization mindset, always seeking to improve processes and results.

* Clear and concise communication skills, adaptable to all levels of stakeholders.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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