Event Marketing Demand Generation Manager

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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Salesforce is seeking a highly motivated Event Marketing Demand Generation Manager who is passionate about driving audience acquisition, attendee engagement, and pipeline across our virtual and digital events portfolio. This role will support the planning and execution of integrated demand generation campaigns that connect priority audiences to Salesforce's event experiences and deliver measurable impact across registrations, attendance, and pipeline.

As the Event Marketing Demand Generation Manager, you will be a key member of the Strategic Events Team and work alongside one of the best marketing organizations in the global technology industry. You will work closely across Experience Strategy, Creative, Brand, Channel teams, Messaging, Marketing Operations, and executive stakeholders to execute coordinated, audience-centric campaigns that drive results. You will help translate event objectives into integrated campaign plans across paid, owned, and organic channels, ensuring audience targeting, segmentation, and channel activation are aligned to achieve campaign performance goals. To be successful, you must have excellent communication skills, strong organizational abilities, and a passion for storytelling, data-driven decision-making, and campaign performance.

• Support the planning and execution of integrated demand generation campaigns to drive audience acquisition, attendee engagement, and pipeline for virtual and digital events across a range of audience segments.

• Own and execute attendee communications and digital campaign plans, ensuring alignment with event objectives, audience strategy, and business priorities.

• Analyze audience insights and campaign performance data to refine targeting, improve conversion rates, and inform demand generation strategy.

• Partner with sales and marketing teams to execute audience acquisition campaigns that support registration, attendance, and pipeline goals.

• Support campaign planning through audience strategy recommendations, performance forecasting, and optimization insights.

• Partner with performance marketing and channel teams to develop and execute campaigns, reports, and dashboards that provide visibility into campaign performance.

• Partner with Marketing Operations and Sales to support attendee follow-up strategy and maximize pipeline conversion.

• Track and analyze campaign performance, maintaining reporting frameworks to monitor progress toward registration, attendance, and pipeline goals.

• Identify and execute opportunities for campaign optimization across channels, messaging, and audience targeting.

• Support stakeholder communications by providing updates on campaign execution, performance, and results.

• Partner cross-functionally with Experience Strategy, Creative, Messaging, Channel teams, and Marketing Operations to ensure campaigns are executed cohesively and aligned to audience and performance goals.

• Support deployment and optimization of event websites, registration journeys, and attendee communications to improve audience acquisition and engagement.

• 5-7 years of marketing experience, with a focus on demand generation, audience acquisition, campaign execution, or event marketing, preferably in B2B technology or SaaS.

• Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

• Working knowledge of integrated marketing channels and funnel strategies across paid, owned, and organic channels.

• Data-driven and results-oriented mindset, with experience analyzing campaign performance and identifying optimization opportunities.

• Familiarity working with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel.

• Strong understanding of marketing and sales funnel dynamics, including audience acquisition and pipeline contribution.

• Cross-functional team player with the ability to collaborate effectively across multiple stakeholders and teams.

• Ability to quickly grasp company messaging, brand positioning, and audience value propositions.

• Excellent written, verbal, and interpersonal communication skills.

• Ability to work independently while balancing multiple priorities and stakeholder needs.

• Curious, proactive, and growth-oriented mindset.

• Preferred experience supporting virtual events, webinars, or digital event programs.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. We strive to build a workplace that reflects society and where everyone feels seen, valued, heard, and empowered to create the best work of their careers. Learn more about our commitment to Equality at https://www.salesforce.com/company/equality/. This has taken our company to great heights, including being named one of the FORTUNE "100 Best Companies to Work For" 2020 - 12 years in a row.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that's so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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