Sr. Director, Merchandising

Otter Products is hiring a Sr. Director of Merchandising to lead the merchandising function in Fort Collins, CO. The Sr. Director Merchandising is responsible for developing all Go to Market plans required to deliver the annual revenue and profitability targets, across all channels of distribution.

In this role you will oversee the execution of the merchandising strategy and go to market plans, leading a team of merchandising professionals to curate product assortments, develop pricing strategies, optimize inventory, and ensure a seamless customer experience across all channels. The Sr. Director, Merchandising works closely with other leaders in Marketing, Product, Sales, and Operations to ensure cross-functional alignment, collaborate on business goals, and enhance brand presence. This is a senior people leader role and will be responsible for making hiring decisions, career development, and performance management for the team.

Ensure consistent cross-category sell-in content for sales to understand new product placement strategies.
• Establish expectations for assortment planning across brick-and-mortar retail.
• Ensure New Product Development (NPD) volume/revenue assumptions within business investment case are aligned with sales across all channels of distribution including direct to consumer (DTC).
• Set wholesale gross pricing for all NPD launches consistent with business case pricing assumptions.
• Ensure adequate promotion plans are in place to support annual Price Margin Realization (PMR) objectives.
• Responsible for all gross pricing changes (up or down) on existing products.
• Develop sell in logic for all cost-based price increase plans.
• Collaborate with Brand Marketing and Sales to develop continuous action plans across categories/brands/channels to deliver annual PMR objectives.
• Understand supply chain planning requirements for Case category and direct plans to optimize available inventory.
• Partner with Supply Chain, Finance, and Sales to direct plans that require potential supply allocation and prioritization decisions when there are availability shortfalls.
• Stay abreast of all major customer gross to net contractual discount terms and conditions.
• Support and maintain a positive safety culture by being an active leader in all safety program initiatives
• Other duties as assigned

• Bachelor's degree required. Degree in marketing, business, or related field preferred. MBA or advanced degree preferred. Experience in lieu of degree may be considered.
• Minimum of twelve years of merchandising, sales, and/or product management experience is required.
• Minimum of two years in a director or higher-level role is required.
• Previous experience managing P&L is preferred.