Senior Director of Portfolio Marketing

What You'll Do

• Lead portfolio marketing strategy, creating positioning, messaging, and value propositions across solutions, services, and products.
• Drive marketing for GP AIQ+, our flagship AI-powered platform, translating technical capabilities into business outcomes that matter to enterprise buyers.
• Build industry-specific content and thought leadership that establishes GP Strategies as a trusted partner.
• Partner with Sales, RevOps, Operations, Innovation, and Technology to align on go-to-market strategy.
• Create sales enablement tools including playbooks, battlecards, pitch decks, demo scripts, and decision-support frameworks.
• Leverage market insights and customer feedback to refine messaging, positioning, and campaigns.
• Lead and mentor a high-performing portfolio marketing team.
• Collaborate on ABM initiatives and integrated marketing campaigns to generate leads and drive strategic account engagement.

What You Bring

• 10+ years of B2B product or services marketing experience, ideally in professional services, L&D, or workforce solutions.
• 5+ years of experience leading marketing teams and driving performance.
• Proven ability to simplify complex offerings into clear, compelling messaging that influences enterprise buyers.
• Experience launching products, developing go-to-market strategies, and creating sales enablement programs.
• Strong strategic thinker with hands-on execution skills.
• Excellent written and verbal communication, able to create messaging that drives impact.
• Familiarity with AI-powered products, ABM, analyst relations, or vertical marketing is a plus.
• MBA or advanced degree is a bonus.

Why Join Us?

If you want strategic ownership, measurable impact, and the chance to shape the future of enterprise learning, this is your opportunity.

You'll join a collaborative, forward-thinking marketing team and report to a leader who values strategy, results, and execution.

At GP Strategies, you'll have the chance to lead, innovate, and make a tangible difference in how organizations accelerate learning, workforce transformation, and adoption of AI-powered solutions.

Ready to lead portfolio marketing that drives growth and transformation? Apply now - we want to see what you can do.

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