Sr Manager Marketing Consumer Marketing, Health Management (Remote)

The is a remote based position. We are open to candidates across the United States.

Role Overview

Myriad Genetics is seeking a Sr Manager, Consumer Marketing to lead its consumer-focused marketing campaign strategy and activation across the Health Management portfolio. This role owns the marketing prioritization, plans, and all marketing creation across the Health Management Portfolio, including unaffected hereditary cancer testing, reproductive screening, and mental health management.

Operating within the Health Management portfolio, this leader will both be individually responsible for certain pillars and will manage others to deliver on-strategy and business-driving consumer marketing activations. This role blends brand strategy with agency leadership and business management to change the conversation on these important products.

This is a highly visible role for a fast-paced marketer with consumer experience looking to work in a category ready for a breakthrough.

Key Responsibilities

• Consumer Marketing Prioritization and Focus Areas
  • Identify and align priorities within Health Management focus
  • Support Marketing Vice President on critical project (to be discussed during interview process)
  • Assess expansion of existing efforts
• Agency Management
  • Partner with existing agencies to create and execute against priorities
  • Communicate clear priorities and collaborate for successful partnerships.
• Detailed Creative Execution
  • Partner with agencies and internal experts to ensure on-time and approved creative
  • Lead before launch testing and post launch analyses
• Team Leadership
  • Manage at least 1 direct report to enable success across portfolio
• Agile Reporting and Optimization
  • Partner with Marketing Ops to determine reporting structure and cadence for key marketing activations
  • Assess role of MMM and other tools; recommend approach and lead
  • Always on data understanding and optimizing to improve ROI

Qualifications

• Bachelor's degree required
• 8+ years of progressive consumer marketing experience required
• Proven experience developing and executing holistic toolkit, inclusive of TV (network or CTV) required
• Strong track record of agency partnerships required
• Experience navigating healthcare or other B2B category where end consumer requires additional step (such as healthcare provider) to finalize brand engagement required
• Has experience managing a direct report or small team preferred

What Success Looks Like

Within the first 12-18 months, this person will:

• Launch and optimize a holistic toolkit for a key pillar within Health Management
• Assess holistic marketing plan and recommend adjustments
• Manage overall consumer marketing efforts to improve business across all pillars within Health Management
• Manage at least 1 direct report

Physical Requirements

Lifting Requirements - sedentary to light work or exerting 10 to 20 pounds of force frequently. Physical Requirements - stationary positioning, moving, operating, ascending/descending, communicating, and observing. Use of equipment and tools necessary to perform essential job functions. OSHA category III - normal routine involves no exposure to blood, body fluid, or tissue and as part of the employment, will not be called upon to perform or assist in emergency care or first aid.

EEO

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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