Product Marketing Manager (III)

Step into a pivotal role where your strategic vision and marketing prowess will directly shape the trajectory of innovative products and features. This is an unparalleled opportunity to influence market perception, drive widespread adoption, and make a tangible impact on how users engage with groundbreaking services, all while fostering an inclusive and dynamic team environment.

**About the Company**

Join a leading global technology company renowned for its commitment to innovation and shaping the future of digital experiences. This organization is at the forefront of developing transformative products and services that touch millions of lives worldwide, driven by a mission to make information universally accessible and useful. Here, you'll contribute to a culture that values diverse perspectives, continuous learning, and impactful results.

**About the Role**

As a key contributor, you will be instrumental in defining and executing the product marketing strategy for cutting-edge offerings. You'll be the voice of the market, translating complex product features into compelling narratives that resonate with users and drive engagement. Your work will directly inform product development, launch successful campaigns, and cultivate a deep understanding of user needs, ultimately propelling the growth and adoption of essential digital solutions. This role offers significant opportunities to lead, innovate, and collaborate with cross-functional teams, shaping the future of product interaction and market presence.

**Key Responsibilities**

* Act as a subject matter expert, providing critical input to product and feature development, conducting market analysis, and forecasting industry trends.

* Lead the development of comprehensive marketing plans, prioritizing goals, and defining positioning strategies to effectively engage target audiences.

* Drive the creation and implementation of product marketing content frameworks across various channels.

* Define, identify, collect, and track key quantitative and and qualitative product and business metrics for new and existing ventures.

* Validate market size and opportunity, leveraging expertise to identify landscape opportunities and build supporting rationales and visions.

* Develop and execute go-to-market plans and messaging for new products and features, ensuring optimal positioning and user understanding.

* Generate user insights to inform product development and marketing strategies, advocating for enhanced user experience and engagement.

* Lead product brand positioning, value proposition, and messaging strategy, adapting communications for different audiences and goals.

* Independently create and iterate marketing content, collaborating with production teams to publish final materials aligned with product strategy and content standards.

* Determine, scope, manage, and guide user research initiatives with internal and external partners.

* Drive and manage medium- to large-scale campaigns, assets, and communications, evaluating performance for continuous optimization and target achievement.

* Champion an inclusive team environment by fostering psychological safety, respecting diverse perspectives, and actively mitigating biases to promote learning and growth.

**Must-Have Qualifications**

* Proficiency in product positioning strategies.

* Strong data analysis and synthesis skills.

* Deep understanding of consumer behavior.

* Experience with situational leadership.

* Proven expertise in campaign management.

* Ability to create effective marketing briefs.

* Strong client/partner management and advising capabilities.

* Solid background in brand management.

* Comprehensive industry knowledge.

* Exceptional storytelling abilities.

* In-depth knowledge of go-to-market activities.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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