Marketing Manager

A leading global organization at the forefront of digital innovation, dedicated to connecting people with the content they love. We are a dynamic industry leader committed to fostering growth and delivering exceptional experiences across diverse cultural landscapes. Aquent is proud to partner with this organization to find exceptional talent.

We are seeking a visionary and results-driven individual to drive customer acquisition and elevate brand awareness within critical, diverse cultural music sectors. This pivotal role offers the chance to make a significant impact, shaping marketing strategies and directly influencing market expansion. You will be instrumental in connecting with diverse audiences and fostering vibrant communities around music.

As a key player, you will own the end-to-end delivery of marketing programs, manage crucial relationships with content creators and partners, and leverage data-driven insights to identify and capitalize on new market investment opportunities. Your strategic thinking and tactical execution will directly contribute to our growth objectives and solidify our position as a leader in cultural music engagement.

This is a hybrid role with a strong in-office preference; candidates should be comfortable working onsite most days, with up to two remote days as approved.

This role is based in Miami, FL; candidates must be local or willing to commute regularly.

**What You'll Do:**

* Strategize and execute multi-channel online campaigns, including email and digital placements on proprietary and partner platforms, specifically tailored to engage diverse cultural audiences.

* Develop high-impact marketing collateral and sales tools to empower direct sales teams and support industry events, driving widespread brand adoption.

* Craft compelling marketing copy for both business and consumer-facing platform sections, collaborating with design teams to ensure visual assets authentically resonate with diverse cultural nuances.

* Serve as the primary analyst, compiling, scrutinizing, and presenting performance metrics to identify market trends, optimize campaigns, and inform critical investment decisions and leadership reporting.

* Cultivate and manage daily interactions with content creators and partners within the diverse cultural music ecosystem, ensuring all projects align with broader growth strategies and engaging regularly with senior leadership.

* Demonstrate strong ownership by defining and prioritizing your workflow across organizational boundaries, ensuring all strategic discussions and leadership syncs are data-backed and action-oriented.

* This role carries a significant analytical component and is central to market sizing and investment decision-making.

**Must-Have Qualifications:**

* 6-7 years of progressive experience in marketing, brand management, or a related field.

* Demonstrated professional background and deep expertise working within US Hispanic and Latin music markets.

* Strong analytical proficiency with proven experience in data analysis, utilizing metrics to justify marketing spend and demonstrate project ROI.

* Exceptional project management skills, capable of managing multiple stakeholders across creative, sales, and executive leadership teams.

**Nice-to-Have Qualifications:**

* A Bachelor's degree is required; an MBA is highly preferred for this level of role.

* A "consultant-style" mindset, adept at identifying market gaps and proposing scalable solutions for growth.

* Exceptional writing skills, with the ability to craft concise, professional business narratives and strategic documents.

**Team Culture & Environment:**

You will join a diverse, high-energy team known for its strategic vision and growth-oriented approach. This role offers significant visibility, including regular one-on-one engagement with regional marketing leadership and senior executives. The environment is fast-paced, highly collaborative, and constantly exploring the cutting edge of music culture. Some regional travel may be required (limited and budgeted).

-

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-KR2