Web Content Strategist & Copywriter

Our higher ed dental school client is looking for a Web Content Strategist & Copywriter to support the launch of a website redesign project.

* Estimating 25 hours per week for 6-9 months. Hours flexible based on project needs or freelance availability.

* Experience in higher education, healthcare, or dental industries is a plus.

*Proficiency with content management systems (CMS), especially Drupal, a significant plus.

Crafting a compelling online presence is paramount, and this role is central to a significant website redesign initiative. As the Web Content Strategist & Copywriter, you will be instrumental in transforming the organization's digital narrative, focusing on developing a comprehensive content strategy and executing high-quality web copywriting. This position involves not just writing, but also collaborating on sitemaps and wireframes, optimizing content for SEO, and potentially managing content within a CMS. Your contributions will directly impact the success of a new patient-marketing strategy and enhance the overall digital experience for students and patients, making this a pivotal role within a dynamic marketing communications team.

Responsibilities:

* Develop and implement a comprehensive content strategy for the website redesign project.

* Execute high-quality web content copywriting, rewriting and refreshing existing content to "retell the story" of the institution.

* Collaborate closely with UX designers and developers on sitemaps and wireframes to ensure content requirements are met.

* Conduct interviews with key stakeholders, including leadership, to gather information and shape content.

* Optimize all web content for search engine optimization (SEO) to improve visibility and engagement.

* Input and manage content within the Drupal content management system (CMS).

* Proactively identify and address content-related needs, including supporting the transition of online forms and other "gray area" tasks.

* Ensure consistency in tone, voice, and brand messaging across all web properties.

Qualifications:

* Proven experience (5+ years) in web content copywriting, content strategy, and UX content design.

* Demonstrated success in leading or significantly contributing to large-scale website redesign projects.

* Strong understanding of SEO best practices and experience in optimizing web content for organic search.

* Proficiency with content management systems (CMS), with Drupal experience being a significant plus.

* Exceptional interviewing, communication, and storytelling skills.

* Ability to work independently, manage multiple priorities, and thrive in a fast-paced, collaborative environment.

* A proactive and "all hands-on deck" attitude, willing to take on diverse tasks to achieve project goals.

* Experience in higher education, healthcare, or dental industries is a plus.

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