Associate Director, Marketing Communications for MBA Admissions

Hanover, NH

Leads marketing and communications strategy for Tuck MBA program's top- and mid-funnel enrollment efforts - from initial awareness and inquiry through pre-application nurture and application start - in alignment with the School's mission, strategy, and institutional priorities. This position is responsible for building awareness of the Tuck MBA, engaging and nurturing prospective applicants, and driving high-quality leads into the application pipeline. The role collaborates closely with colleagues in Admissions and the broader Tuck Marketing and Communications team.

Familiarity with MBA or graduate business education landscapes.

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

1. Innovation and Planning: Envisions, articulates, and implements annual marketing plans for top- and mid-funnel MBA admissions efforts, including pre-application campaigns and messaging strategies. Uses market research and funnel data to evaluate and improve campaign effectiveness; adjusts tactics based on performance insights and evolving institutional goals. Proposes annual MBA marketing budget and adjusts priorities based on the direction of the Associate Dean of Marketing and Communications and the Executive Director of Admissions and Financial Aid. Tracks and integrates marketing trends, peer school strategies, and innovations in graduate enrollment marketing.

2. Marketing Strategy and Execution:

3. Content Creation and Asset Management: Develops and maintains content for awareness and pre-application marketing campaigns, including landing pages and prospect materials. Partners with colleagues on creative assets and digital ads. Collaborates with internal and freelance partners to produce storytelling content that reflects Tuck's values, culture, and MBA value proposition. Ensures brand consistency and voice across all top- and mid-funnel marketing channels. Sources and integrates student, alumni, and faculty narratives to bring authenticity to messaging.

4. Team Collaboration and Support: Partners with Admissions colleagues to coordinate mid-funnel handoff and ensure prospective students experience a seamless journey. Collaborates with Marketing and Communications colleagues across Tuck to support brand consistency, cross-program alignment, and shared content initiatives. Supports strategic projects, school-wide campaigns, and interdepartmental initiatives as needed.