NA Digital Media Analytics, Associate Director, Kidney

Job Description

General Summary:

Vertex is seeking to hire a NA Digital Media Analytics, Associate Director, Kidney to join the North America Forecasting, Analytics & Insights team. The Associate Director will be responsible for overseeing paid media analytics and insights to inform strategic decision-making for the Kidney Business Unit (BU). Remit will span across the breadth of paid channels in market - including paid search (SEM), display, social media and online video (OLV). The Associate Director will partner closely with key stakeholders in the Kidney BU, the Director of Omnichannel Analytics and various media agency partners to translate digital media performance into actionable insights and recommendations that continuously shape and optimize patient and HCP marketing strategy.

Key Duties and Responsibilities:

• Partner with the Director Omnichannel Analytics in support of the upcoming product launches for the Kidney BU. This role will focus on paid media analytics techniques across digital media marketing channels to generate timely and actionable insights, optimize marketing and media performance and shape customer engagement strategies

• Deliver impactful analyses and strategic recommendations to cross-functional teams to optimize the effectiveness and efficiency of multi-channel digital marketing tactics and campaigns, including endemic and non-endemic display/banner, social media, search, online video and TV

• Support the design, implementation and analysis of agile and actionable pilots and A/B tests that span across digital channels and leverage innovative targeting and segmentation strategies

• Collaborate with media agency partners to shape and refine digital media strategies, ensuring campaigns are highly targeted, customer-focused and optimized for engagement

• Partner closely with Data, Technology & Engineering teams to ensure media performance data is accurately transferred from third-party publishers into Vertex-hosted data platform and processed for accuracy and consistency

• Explore opportunities to lead analyses that identify and establish data-driven best practices that can be leveraged as guiding principles for strategic customer engagement

• Convert analytics into meaningful insights and strategic recommendations, delivering clear communication to both leadership and executional teams to drive informed decision-making

Knowledge and Skills:

• Deep expertise in cross-channel digital measurement operations with a laser-focused attention to detail in data capture and management

• Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python

• Highly collaborative in both operational and strategic environments

• Strong attention to detail with high analytical horsepower

• Strong communication skills (written and verbal) with the ability to translate findings into consumable and actionable insights and recommendations

Education and Experience:

• Bachelor's degree required

• 8 years of qualified work experience, including 5+ years in digital marketing analytics and media strategy, and 5+ years relevant experience in the US Pharmaceutical industry

• Solid background in digital measurement, exploratory analytics and insights generation across the digital media ecosystem (search, social, display, web, online video)

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com