New

Digital and Social Media Strategist

Syneos Health/ inVentiv Health Commercial LLC
United States, New York, New York
Jan 06, 2026
Description Syneos Health is seeking a mid-level Digital and Social Media Strategist for our Digital and Social Strategy (DSS) team. This team member will support the daily execution of insight-driven digital and social strategies and initiatives for our healthcare clients. Responsibilities: Manage the day-to-day digital and social strategy and tactical execution for several key client accounts, including campaign development support, content creation, channel approach, and performance analysis. Collaborate with cross-functional teams to ensure ongoing alignment and coordination between all activities and client goals. Think creatively and present strategic, data-supported, recommendations and tactical ideas to clients. Flex between "big picture" strategy and ensuring all tactics are executed flawlessly. Cultivate strong relationships with agency account teams and shared services (e.g., Creative, Digital Analytics, Paid Media) to conceptualize and execute digital and social media programs for several healthcare clients Proactively research and provide updates to account teams and clients on the latest trends in digital marketing, website strategy, AI, social media, influencer marketing, SEO, and the broader healthcare industry. Generate measurable results that show positive impact tied to key client objectives and business priorities. Participate in team-building and process-improvement initiatives, helping to identify opportunities to enhance collaboration, efficiency, and the overall visibility of the DSS team within the agency. Support the development of digital reports and presentations by compiling analytics data, identifying trends, and assisting in translating insights into actionable recommendations. Contribute to brainstorms and creative ideation sessions, offering innovative digital ideas while learning to connect them back to client strategy and objectives. Requirements: 4-6 years of experience in digital and social media strategy at an agency or corporate in-house (healthcare experience required). Proven track record for delivering persuasive, data-based counsel to client communications and marketing teams. Ability to manage multiple workstreams and perform in a fast-paced, dynamic environment. Previous experience managing and leading cross-functional teams and interacting with different people daily. Must have strong written communication skills and attention to detail. Knowledge in industry with a knack for developing creative approaches and recommendations for clients. Experience with Microsoft PowerPoint, Word, Excel, digital/social platforms and tools (e.g., Sprinklr, Sprout, Hootsuite, Facebook Business Manager, LinkedIn analytics, Google Analytics, etc.). - Knowledge of the healthcare regulatory landscape. - Experience in generative AI tools is a plus but not a requirement. The annual base salary for this position ranges from $100K to $115K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance. Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.