Lead Product Marketing Manager

The Lead Product Marketing Manager for Governance Risk, and Compliance (GRC) is responsible for driving the go-to-market (GTM) strategy, competitive positioning, and launch execution for Workiva's GRC solutions, with a primary focus on Risk Management. This role develops differentiated product positioning, leads end-to-end launch planning, partners closely with Product, Sales, Enablement, and Industry Principles to ensure GRC innovations are showcased consistently and effectively across all internal and external channels.

The ideal candidate brings deep GRC domain expertise, strong competitive understanding, and experience operating in highly cross-functional, fast-moving environments. This role contributes to the direction of the GRC portfolio and serves as a strategic connector across Workiva's go-to-market, product, and sales organizations.

What You'll Do

Launch Leadership & GTM Strategy

• Lead end-to-end GTM planning and execution for major GRC launches, coordinating across Product, Sales, Enablement, Customer Success, and Marketing

• Develop and deliver compelling positioning, messaging, and value propositions that differentiate Workiva within the GRC market

• Build and maintain GTM frameworks, launch and readiness plans, and KPIs to ensure consistent, predictable outcomes

• Partner with Demand Generation to translate launch themes into integrated campaigns that drive awareness, adoption, and expansion

Market & Competitive Strategy

• Partner with Competitive Intelligence to refine GRC market positioning and develop compelling battlecards and enablement content

• Analyze customer needs, market trends, and competitor moves to inform product roadmaps and GTM priorities

• Bring the customer and market perspective into product discussions to surface opportunities and mitigate risk

Cross-Functional Alignment & Communication

• Lead communication of launch progress, insights, and priorities across Sales, Product, and Marketing

• Strengthen collaboration between Product Management and Product Marketing through structured planning and shared deliverables

• Represent Marketing in GRC roadmap workstreams, partner webinars, and quarterly marketing moments

Sales & Field Enablement

• Partner with Sales Enablement to drive the development and delivery of GRC enablement materials, including battlecards, product guides, and training sessions across Sales and Customer Success

• Lead Highspot governance for the GRC portfolio to ensure content is accurate, discoverable, and aligned to GTM priorities

What You'll Need

Minimum Qualifications:

• 8+ years of relevant experience in product marketing, customer success, product management, or related roles within GRC, audit, risk, or compliance technology domains.

• Undergraduate Degree or equivalent combination of education and experience in a related field

Preferred Qualifications:

• MBA, MSIS, or related discipline preferred

• Competitive GRC experience required or strongly preferred

• Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise

• Led complex, cross-functional product launches and go-to-market strategies that drive adoption and growth

• Skilled in translating customer insights and market intelligence into clear, differentiated positioning, segmentation, and messaging frameworks

• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

• Ability to navigate ambiguity with a natural curiosity to uncover opportunities in markets by leveraging new technology trends

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Strategic mindset with the ability to derive insights from data for decision-making

• Proven ability to innovate and optimize business-driving strategies

• Exceptional communication and program management skills

Travel Requirements & Working Conditions

• 25% travel for customer and internal meetings

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You'll Be Rewarded

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.