Global Search Marketing Specialist

Global Search Marketing Specialist

GENERAL SUMMARY:

Supports digital shelf excellence across major retail platforms worldwide. This role focuses on ensuring product data integrity through PIM (Product Information Management) tools as the main point of contact, optimizing product listings for peak search performance, and maintaining brand consistency across eCommerce channels.

The specialist works cross-functionally to maintain high-quality product data, drive seasonal and promotional initiatives, and ensure consistent use and administration of PIM tools across the organization. Additional key responsibilities include keyword research, product page optimization and audits, publishing, and executing performance reporting.

A critical part of this role involves partnering with international teams to provide SEO guidance, support content localization, and ensure consistent reporting across regions.

The ideal candidate is detail-oriented, collaborative, and thrives in a fast-paced, deadline-driven environment.

PRINCIPAL DUTIES & RESPONSIBILITIES:

PIM Administration & Catalog Management

• Build and manage workflows for copy creation, updates, and audits
• Troubleshoot catalog & workflow issues (e.g., missing images, incorrect tagging, copy errors)
• Lead basic training sessions for internal stakeholders on PIM tool usage
• Attend vendor-led or internal PIM trainings to stay current on new features and updates
• Act as a point of contact for PIM-related questions and troubleshooting support

Content Development & Optimization

• Write, edit, and publish product content aligned with retailer and international guidelines
• Apply SEO best practices through keyword research and trend analysis
• Maintain and update content in PIM tools (e.g., Salsify) and CMS platforms
• Execute seasonal refreshes and promotional updates across key retailers
• Support brand store & enhanced content creation, as well as retailer audits

Search Performance & Reporting

• Monitor organic traffic and identify optimization opportunities
• Pull keyword and performance data using tools like BrightEdge and Analytic Index
• Assist with A/B testing setup and reporting documentation
• Contribute to monthly and quarterly reporting cycles, dashboards, and scorecards

International Scope

• Collaborate with global teams on SEO training, keyword research, and content localization
• Maintain consistency in reporting formats and content standards across regions

Cross-Functional Collaboration

• Partner with internal teams (Sales, Product Marketing, Design, Analytics, Consumer Affairs) and external vendors (Salsify, Bazaarvoice)
• Participate in meetings to align priorities, share updates, and resolve issues

JOB SPECIFICATIONS:

• 3-5 years' experience in eCommerce, digital content, and search optimization
• Experienced with retail platforms (Amazon, Walmart, Target) and their content requirements
• Strong analytical skills with experience in data visualization and performance reporting
• Excellent project management and cross-functional communication abilities
• Exceptional proofreading and editing with a proven ability to refine copy and catch errors
• Foundational SEO knowledge with a growth mindset toward ongoing learning and development
• Expertise in consumer communications, ideally with a focus on parent or kid marketing
• Collaborative problem-solver with a creative approach to challenges

Preferred Skills:

• Proficient with PIM tools (e.g., Salsify)
• Exposure to Ecommerce AI tools
• Basic Understanding of Licensing and Branded Content Strategies

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, walk, talk, use hands and fingers to operate, handle, or feel objects, tools, or controls and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.