Director, Product Marketing

The Director of Product Marketing will lead global product marketing strategy with a focus on upstream and midstream activities. This leader will drive value proposition development, lead commercial launch programs for new products, set portfolio marketing strategies, and assist in Voice of Customer (VOC) initiatives.

In addition, the Director will oversee lifecycle marketing to maximize portfolio performance and manage a team of product marketers, ensuring excellence in execution and professional development. This role requires close collaboration with Product Management, R&D, Sales, Field Marketing, and regional teams worldwide.

Key Responsibilities:

Value Proposition, Messaging & Pricing

• Define differentiated value propositions and messaging frameworks for global product lines.
• Develop competitive and value-based solution strategies.
• Partner with product management to support business cases, forecasting, and ROI analysis.

New Product Introductions (NPI) & Commercial Launch

• Drive global go-to-market strategies for new product introductions, including launch playbooks, positioning, and commercialization plans.
• Ensure alignment of global strategy with regional execution through collaboration with Field Marketing.
• Track launch performance metrics and adoption rates to refine future approaches.

Lifecycle Marketing & Portfolio Strategy

• Manage product lifecycle activities, from growth-stage campaigns to competitive repositioning and end-of-life strategies.
• Conduct ongoing portfolio analysis to identify market opportunities, gaps, and rationalization needs.
• Lead initiatives to extend product relevance and maximize profitability across the lifecycle.

Market Insights & Voice of Customer (VOC)

• Translate insights into actionable inputs for product roadmaps, positioning, and global messaging.
• Serve as the customer advocate in strategic planning and innovation discussions.
• Support global VOC programs, customer interviews, and advisory boards to uncover unmet needs.

Team Leadership

• Manage, mentor, and develop a team of product marketers, fostering a culture of executional excellence, customer focus, and collaboration.
• Define roles, responsibilities, and goals that align with business objectives and employee growth.
• Provide coaching and guidance to ensure team members are equipped to deliver high-impact work.

Cross-Functional & Global Collaboration

• Partner with Product Management, R&D, and Clinical teams to align market insights with product innovation.
• Work with regional leaders to balance global consistency with local adaptation.
• Collaborate with Sales and Commercial Excellence to drive alignment on value messaging, pricing, and enablement.

Knowledge, Skills & Abilities:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of B2B marketing experience, with at least 5 years in field marketing or demand generation in medical devices, healthcare technology, or related regulated industries.
• Experience managing teams of marketers across multiple regions or business units.
• Proven track record of aligning marketing with sales to drive measurable business impact.
• Strong knowledge of account-based marketing and field program design.
• Strong leadership and people management skills with a focus on coaching and career development.
• Ability to balance strategic planning with hands-on execution.
• Excellent communication and presentation abilities.
• Proficiency with CRM and marketing automation tools (Salesforce, HubSpot/Marketo), and analytics platforms.
• Collaborative mindset and comfort working in a global, matrixed environment