Customer Development Advisor

City/State

Work Shift

Overview:

Responsible for creating customer and market development strategies in support of the corporation's strategic plan.

• Facilitates cross-functional teams of executives, managers and employees to support customer and market development strategies.
• Uses advanced customer relationship management (CRM) technology to analyze customer data to perform market segmentation, predictive modeling, customer scenario planning, and to prioritize business requirements and build customer and business process flows.
• Provides strategic recommendations for population-level customer acquisition and development in support of the organization's goals to grow volume and market share and fulfill the organization's vision, mission and strategic imperatives.

• Master's Degree Business Administration or Marketing with three ( 3) years leadership in marketing or business development
• Bachelor's Level Degree ( Business, Marketing preferred) with six (6) to eight ( 8) years experience in Strategic Marketing and business development

• No specific certification or licensure requirements

• Master's Degree Business Administration or Marketing with three ( 3) years leadership in marketing or business development
• Bachelor's Level Degree ( Business, Marketing preferred) with six (6) to eight ( 8) years experience in Strategic Marketing and business development
• Demonstrated expertise in strategic marketing and business development, and a demonstrated proficiency analyzing customer databases and population health data and translating data into effective CRM strategies
• Demonstrated ability working with CRM platforms and related technology. Experience in successfully developing and implementing strategic marketing plans, market analysis, financial analysis, budget planning across multiple business units
• Experience in high technology marketing and digital marketing is required.
• Strong written and verbal communications skills are required.
• Solid knowledge of healthcare industry is strongly preferred.
• Demonstrated ability to elicit support and enthusiasm from corporate executives, managers, employees, and supporting departments to effectively implement the corporate vision and mission through divisional or business specific units.

Marketing Advisor Health Plans Healthcare Business Development Sentara Park

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission "to improve health every day," this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.