Productmarketing Specialist (m/f/d)

ABB Inc.
United States, North Carolina, Cary
305 Gregson Drive (Show on map)
Oct 18, 2025
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world. This Position reports to: EL Product Marketing Manager Productmarketing Specialist (f/m/d) The work model for the role is: hybrid/#LI-Hybrid Key responsibilities In this role, you plan and implement product marketing strategies for DIN Rail Products to meet business opportunities in line with the global product strategy and local division "go to market" strategy. Oversee all sales and marketing activities and support sales organization in driving sales of respective products. This role is contributing to the Enclosures and DIN Rail Product Group within the division Electrification / Smart Buildings in Germany. You will be mainly accountable for: Plan and implement the local "go to market" strategy including definition and communication of product value propositions product positioning Collaborate to develop and implement an annual marketing plan in conjunction with relevant Product Lines. Support the preparation of business plans focused on business development for a defined market Evaluate market opportunities and decide appropriate activities in line with the strategy Ensure profitable business growth in the domestic market Provide product, application and technical support Qualifications for the role Know how in low voltage electrical installation German and English language fluent Teamplayer Able to work independently Benefits ABB Employee Stock Acquisition Plan (ESAP) Learning & training opportunities ABB Children's Holiday Home Personal coaching offers Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference. ABB AG +49 (0) 621 381 3500 Make your mark. This is where progress takes shape, industries evolve, and your presence is noted. Run What Runs the World. #ABBCareers #RunwithABB #Runwhatrunstheworld We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.