Director of New Business Development - Consumer Panel
 Nielsen Consumer LLC | |
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k), retirement plan
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 United States, Illinois, Chicago | |
 Oct 14, 2025 | |
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Company Description
R25_0019335 *US role, must be in US at time of application to be considered. **This is a sales role offers a base salary plus commission tied to annual revenue generation. Job DescriptionAbout this Job The Director, New Business Development - Consumer Panel position plays a critical role within NielsenIQ's (NIQ) Omni Sales Team to support NIQ's Consumer Panel Services strategic growth goals. You will be responsible for securing new customers by performing all sales activities and account management, from lead generation, to close, through to fulfillment for prospects. In addition to generating leads, there will be periodically defined targets of specific client(s) strategically important to NIQ's growth goals. These will be defined in partnership with the direct supervisor, Vice President, Consumer Panel Services Sales. Using a consultative selling approach, this individual will match NielsenIQ Consumer Panel Services (Omnishopper Panel including Survey, Custom Analysis, Disaggregated Data Extracts, Reports, etc.) products and services to client needs in order to achieve total client satisfaction and team financial objectives. Responsibilities * Meet or exceed revenue target. * Execute against sales initiatives: attend trade shows, perform cold-call lead generation, conduct marketing campaigns to identify potential clients, qualify and generate sales, and conduct software demos. * Self-starter to pro-actively prospect the marketplace to expand our client base and drive repeat purchases with occasional buyers. * Use a consultative selling approach to identify client business need, qualify, probe, scope and sell in NielsenIQ services. * Execute end-to-end sales process from feasibility analysis; including pricing, negotiating terms, writing proposals, and closing the sale. * Coordinate activities with other Omni Sales Team internal partners, including but not limited to Sales Consultants, Thought Leadership Directors, and Data Modeling Team. * Develop and manage relationships with 100-300 unique clients and prospects. * Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery. * Manage multiple projects simultaneously. * Become proficient in NielsenIQ services, systems, and software tools. * Participate in team projects. * Conduct revenue forecasting on respective client base. Qualifications* Bachelor's degree or higher * 5-8+ years' consultative selling experience to the CPG manufacturing and/or retail industries * NielsenIQ, Numerator and/or Circana (IRI) data or other panel data experience preferred * Proven leadership skills * Positive attitude - glass is always half full * Willingness to travel to remote client locations (10-15% depending on needs) * Enjoy ambiguity and complex business challenges * Positive team member through all stages of sales cycle * Aggressive self-starter, able to quickly adapt to changing environments * Ability to prioritize and demonstrate relentless discipline in achieving goals * Familiarity with NielsenIQ tools, applications, and platforms a plus #LI-Remote US Benefits
This role has a market-competitive salary with an anticipated base compensation of the following range:$117,250.00 - $150,000.00.Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more. Our Benefits
About NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on:LinkedIn|Instagram|Twitter|Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion | |