New

Lead Visual Identity Specialist

The Pennsylvania State University
paid time off, sick time, remote work
United States, Pennsylvania, University Park
201 Old Main (Show on map)
Oct 14, 2025
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants. POSITION SPECIFICS Penn State's Office of Strategic Communications-the University's central public relations and marketing division-is seeking an experienced Lead Visual Identity Specialist to join its Licensing and Visual Identity team. This newly created position will play an important role in protecting Penn State's visual identity and be responsible for reviewing and approving brand-mark usage for vendor agreements, contracts, licensed promotional products, and on-campus filming. The ideal candidate will be adept at evaluating endorsements for potential issues and concerns and fully understand the legal and identity implications surrounding the use of logos and other brand marks. Reporting to the director of Licensing and Visual Identity, the person in this role will work closely with Strategic Communications' Associate Vice President for Marketing and the Creative team in University Marketing. This person will also work with units across Penn State, including the Office of General Counsel and the Office of Central Procurement, to regulate, promote, and protect the internal and external use of the University's name and identifying marks. This is a hybrid position that combines remote and on-campus working. Occasional weekend and evening hours will be required. Key Responsibilities The person in this role will: Act as a brand guardian for the proper use of Penn State marks, logos, and trademarks across all licensed products and partnerships, proposing creative solutions when potential conflicts arise Review and approve or reject branded artwork for internal merchandise purchases Review endorsement concerns and internal and external logo-usage Serve as a campus contact for University brand and identity usage and requests Review, interpret, and implement contracts for ownership rights, endorsements, and mark/logo/trademark usage Work with campuses, colleges, units, and external parties that wish to film on campus, issuing appropriate agreements that address parameters for filming and photography, insurance requirements, and ownership rights Consult with Penn State's Office of Central Procurement and the Office of General Counsel on film and location agreements Make sure the University's brand, identity, and film agreements align with Penn State's policies and procedures Work with Director of Licensing and Visual Identity and the Office of General Counsel on infringement concerns related to products in the marketplace Preferred Skills and Experience The ideal candidate will: Be a collaborative team player who is highly organized, detail oriented, and able to manage multiple priorities Have exceptional written and verbal communication skills, with a keen eye for detail and accuracy Have sound decision-making skills and the ability to solve current and potential problems with tact and diplomacy Be able to approach new situations with innovative thinking and solutions Feel comfortable operating in a fast-paced environment while participating in and contributing to integrated teams Take initiative and be a self-starter Experience working in or with higher education is a plus. MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None About Penn State's Office of Strategic Communications As Penn State's central public relations and marketing division, the Office of Strategic Communications is a fully integrated, award-winning, best-in-class marketing and public relations team defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institution's reputation in regional, national and international spheres of influence in ways that serve recruitment, resource and leadership goals. Spanning Penn State's large-scale enterprise-including campus locations across Pennsylvania, nearly 90,000 students, and an alumni base exceeding 700,000-the Office of Strategic Communications' work encompasses all forms of communications and engagement, ranging from branding, marketing, and trademark and event management to internal communications, proactive and social media, research communications, and crisis and issues management. We've attracted talented and diverse team members from private and public sectors at all levels of our division, giving us the ability to build a strategic program of excellence recognized throughout the University. BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. SALARY & BENEFITS The salary range for this position, including all possible grades, is $56,200.00 - $81,500.00. Salary Structure - Information on Penn State's salary structure Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. Federal Contractors Labor Law Poster PA State Labor Law Poster Penn State Policies Copyright Information Hotlines