Sr. Manager, Marketing Initiatives

What is the opportunity?

This position represents a broad set of US WM Marketing departments providing identification, clarification and project leadership on key productivity, efficiency and marketing transformation initiatives. This person will serve as a delegate for the US WM Head of Marketing Activation and Field Enablement on key initiatives by providing process design, expert product knowledge, technical expertise, and problem solving unique to one or more specialty areas. This person must work effectively and collaboratively with multiple departments and stakeholders (internal and external) to achieve quality and timely delivery of solutions. This position could involve vendor management and risk management responsibilities and is expected to understand and represent the needs of Marketing as it pertains to the assigned projects and to effectively provide two-way communications throughout the project life cycle to vendors, delivery providers and key stakeholders, including the Marketing Senior Management team.

What will you do?

• Support the Marketing organization by overseeing key initiatives to support the RBCWM-US business
• Communication planning and strategy to deliver key messages to both the Marketing team and internal business partners
• Develop proposals and work plans as required to support Marketing activities.
• Communicate regularly with management and other relevant parties to keep impacted resources informed.
• Participate in Marketing, firm, and/or industry initiatives providing process design, expert product knowledge, technical expertise, and problem solving unique to one or more specialty areas.
• Partner with department managers to ensure quality standards and consistency throughout departments for existing and new processes, products and services.
• In conjunction with senior management and department managers, monitor risk associated with departments; ensure within the regulatory, firm and RBC frameworks.

What do you need to succeed?

Must-have

• Bachelor's degree with emphasis in marketing, communications, graphic design or equivalent work experience
• Seven years of professional and relevant experience
• Ability to multi-task and prioritize and work independently under tight deadlines in a fast-paced environment
• Advanced knowledge related to business lines, business strategy, needs and technology
• Experience with identifying and implementing process/system changes which reduce risk, increase efficiencies or enrich customer service
• Fully proficient with MS Office (Word, Excel, PowerPoint, and Outlook)
• Proven change leadership and change management skills
• Strong analytical and problem-solving skills, with a keen attention to detail. Accurately defines problems and identifies relevant factors while objectively considering alternatives and anticipating the regulatory and client impact of possible solutions
• Strong knowledge and understanding of brokerage/financial operations, vendor management, and/or systems experience
• Strong Leadership, facilitation, negotiation, verbal & written communication skills to deal with senior executives
• Strong process knowledge related to continuous improvement and quantification methodologies, quality controls and reporting, risk assessment, conflict and issue resolution and escalation, and advanced knowledge of testing tools, testing approaches/ methodologies
• Strong relationship management and managerial skills dealing with all parts of platform and all levels of senior management

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

The expected salary range for this particular position is $85,000-$150,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC's high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.