New

Senior Associate Brand Manager, Innovation

KIND Snacks
$95,000 to $110,000
life insurance, vision insurance, parental leave, paid time off, tuition reimbursement, 401(k)
United States, New York, New York
3 Times Square (Show on map)
Sep 18, 2025
Who are we? Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking. Our iconic KIND bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - like nuts or whole grains - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners. We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place. What you'll do...... As the Sr. Associate. Brand Manager, Innovation you will be responsible for supporting the development of strategic, consumer-based innovation initiatives in support of multiple product lines across the KIND portfolio, including bars, granola, and/or ice cream. The scope of this role includes, but is not limited to, the following responsibilities: * Assist in development of winning consumer propositions. Ensure propositions have clearly articulated and differentiated consumer benefits, are rooted in KIND's right to win, and meet DVF hurdles. * Advance new items through stage gate process, from product conceptualization through to commercialization. * Conduct market research and analyze consumer insights to identify opportunities for growth. * Monitor competitive landscape and emerging consumer trends. Conduct thorough category, channel, and competitive analysis. Translate data into insight, and insights into actionable recommendations. * Create forecasts for new launches based on market and historical data and evolve forecasts in collaboration with trade marketing. * Support inputs into key planning processes, such as monthly innovation sufficiency, annual growth plan, and AOP. * Support partnership with cross-functional teams (Consumer Insights, New Product Development, Operations, Project Management, Quality, Manufacturing, Packaging, etc.) to execute innovation projects with excellence. * Support partnership with Trade, Demand Planning, Design, Branded Content, etc., to launch all innovation to planned vision, including development of compelling innovation selling stories. What you'll bring to KIND..... * A creative spirit and love of problem solving * Strong written & oral communication skills * Excellent analytical skills * Experience working cross-functionally and influencing without authority * Interest in innovation and the future of the snacking category You are... * A leader, who is able to inspire & motivate teammates, cross-functional colleagues, & external partners to deliver quality work. * A driven-self starter, who holds yourself accountable to your commitments and results * A collaborator & team player, who enjoys working alongside others to complete projects * Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness You have... * 2-4 years of experience in brand marketing * A bachelor's degree - marketing, business, or related field preferred * Strong organizational & communication skills * Ability to manage time & competing priorities * Previous experience working in innovation Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $95,000 to $110,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ. What KIND offers 401(K) or RRSP's with generous company match Flexible Paid Time Off. Choose what works best for you, including summer hours. Paid parental leave. Excellent health, dental & vision insurance, with options to fit you & your family's needs Company paid disability and life insurance to provide income protection Your health is important! Our wellness strategy focuses on mental and physical wellbeing via programs like Employee Assistance Program, a wellness subsidy, healthy food options and gym facility in HQ. Casual office dress code- feel free to wear your KIND gear Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher Training & tuition reimbursement program, because continuing to learn matters and we support your development A dynamic, ambitious, fun and KIND work environment Charitable Donation Matching: KIND matches your charitable donations up to $1000 annually through our donation matching portal. EEO At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. 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