Bilingual Social Media Program Manager

Job Description:

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

Job Summary:

Are you passionate about building vibrant online communities and making a lifesaving impact? The American Red Cross is looking for a bilingual (English/Spanish) Social Media Program Manager to support Red Cross Blood Services-focused social media accounts with a national audience. This role will help drive social-first content creation, foster meaningful community interactions and provide responsive social media customer care - all to help grow the Red Cross blood donor base and deepen engagement.

The successful candidate for this position will have a background in social media content creation and strategy, a penchant for creativity, an eye for detail, strong project management skills and a passion for testing out the latest social technologies.

Location: This virtual position can be based anywhere in the U.S.; however, proximity to Red Cross blood collections is preferred.

Key Responsibilities:

• Create compelling, donor-focused contentto educate, engage and inspire both new and returning blood and platelet donors. This may include drafting copy, interviewing blood recipients/donors, taking and editing photos, and developing creative briefs for graphics.
• Produce dynamic, social-first video content from scripting and shooting to editing. You should be confident and comfortable appearing on camera as a visible and authentic voice of the brand.
• Lead Spanish-language organic social media strategy and execution, helping to grow and engage a vibrant online community of Spanish-speaking blood donors.
• Support social media customer care, helping to respond to questions, comments and concerns in a timely, compassionate and brand-aligned manner.

Qualifications:

• Proven social media expertisewith at least five years of experience creating content and growing audiences across platforms like Facebook, Instagram, TikTok, LinkedIn, X and YouTube.
• Bachelor's degreein marketing, communications, public relations, journalism or a related field.

Skills & Abilities:

• Demonstrated customer service skills, with the ability to represent the brand professionally and empathetically through social media interactions.
• Video production skills, including scripting, filming and editing engaging content for social media. You should be confident appearing on camera as a brand representative.
• Effective collaboration and communication skills, with the ability to build positive relationships across cross-functional teams.
• Strong editorial skills, including proficiency in the Associated Press Stylebook for consistent, professional communication. Ability to adapt tone and writing style to suit varied audiences and platforms is essential.
• Strong critical thinking and strategic planning skills to create engaging, creative audience-centric content.
• Thrives in a fast-paced environment, managing multiple projects with efficiency and attention to detail in a deadline-driven environment.
• Self-motivated and proactive, especially in a fully remote work environment. Occasional travel may be required for content creation and business meetings.

Preferred Qualifications:

• Bilingual fluency in English and Spanish, with the ability to write, edit, speak and tell stories authentically and effectively in both languages.
• Experience in social care or community management is a plus, especially growing and nurturing online communities.
• Hands-on experience with Sprout Social.
• Paid social media expertise, including boosting content and recommending audience targeting strategies to drive reach, engagement and conversions.
• Experience donating blood or platelets is a plus!

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

SALARY INFORMATION:

The salary range for this position is $72,000-84,000 annually.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners - the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance - launched Employers of National Service to connect national service alumni with opportunities in the workforce.American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

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