Social Media Specialist

Job Summary:

Reporting to the Social Media Manager at the CU Anschutz Medical Campus, the Social Media Specialist works collaboratively and strategically to help manage the social media presence for the CU Anschutz Medical Campus. The Social Media Specialist will develop social media content that supports the social media strategy for the CU Anschutz Medical Campus while helping to guide and execute the CU Anschutz social media content calendar for platforms such as, but not limited to, Facebook, X, Instagram, LinkedIn and YouTube. The position includes strategic creation, curation and publishing of content as well as capturing the voice of the CU Anschutz brand in social post copy.

In this position you will create, schedule and post social media content to the official campus social media channels, monitor and respond to social media commentary on behalf of the university and create original content for all social media platforms sharing the voice and impact of CU Anschutz with our digital audiences.

Additional responsibilities include executing photography and videography.

As a social media expert, you'll need to have a thorough understanding of the ever-changing social media landscape and how to adapt tactics rapidly, social media analytics, customer service, storytelling and digital multimedia.

Key Responsibilities:

• Works closely with the social media manager to help to manage university social presence and assures it aligns with the defined strategy and tone for each social media platform

• Creates audience-centered, meaningful and engaging social media content across all platforms

• Identifies emerging social media trends or features to implement or review with the social media manager

• Monitors external responses across various social media platforms, responding when appropriate

• Attends and promotes some on-campus events, possessing the ability to shoot high-quality photo and video to highlight on social media

• Maintains a list of CU Anschutz-affiliated accounts, identifying and communicating with account managers as needed

• Engages in creative brainstorming sessions during social media meetings to provide content inspiration, insights and trends

Work Location:

Hybrid - this role is eligible for a hybrid schedule of two (2) days per week on campus and as needed for in-person meetings.

Why Join Us:

The University of Colorado Anschutz Medical Campus is a world-class medical destination at the forefront of transformative science, medicine, education, and patient care. The campus encompasses the University of Colorado health professional Schools, more than 60 centers and institutes, and two nationally ranked independent hospitals that treat more than two million adult and pediatric patients each year. Innovative, interconnected and highly collaborative, together we deliver life-changing treatments, patient care, professional training, and conduct world-renowned research.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options

• Dental: Multiple plan options

• Additional Insurance: Disability, Life, Vision

• Retirement 401(a) Plan: Employer contributes 10% of your gross pay

• Paid Time Off: Accruals over the year

• Vacation Days: 22/year (maximum accrual 352 hours)

• Sick Days: 15/year (unlimited maximum accrual)

• Holiday Days: 10/year

• Tuition Benefit: Employees have access to this benefit on all CU campuses

• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Qualifications:

Minimum Qualifications:

• A bachelor's degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.

• Two (2) years of professional level experience, which includes at least one (1) year of experience managing and executing social medial for a professional organization.

Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor's degree on a year for year basis.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Bachelor's degree in marketing, journalism, communications, public relations or a related field

• 2-3 years of professional experience in the field of social media, including paid and organic

• Experience executing social media strategy in a professional or business environment

• Demonstrated experience to write dynamically for new media that captures attention and interest, harnessing the voice of our campus

• Experiencing producing engaging video content for social media using best practices

• Prior experience in healthcare communications, public health, or academic medicine is desired

Conditions of Employment:

• Employees designated as critical must report to work as needed during emergency situations

Knowledge, Skills and Abilities:

• Knowledge of social platforms, specifically Facebook, X, LinkedIn, Instagram and YouTube, and ability to leverage current and future trends

• Excellent written communication skills, short-form creative writing skills, copy editing, and proofreading

• Ability to identify and tell a story both with written word and through visuals

• Demonstrated problem solver

• Adaptable self-starter who can work independently and collaboratively with team members

• Ability to create visuals using Canva and leveraging the features within social platforms

• Ability to interpret social media analytics and identify opportunities to leverage or adapt to increase awareness and engagement

• Able to manage diverse workload; skilled at handling multiple priorities in a shifting social media landscape

• Creative and critical thinker with a constant desire to learn

• Flexibility to work outside regular business hours when needed to address emergencies

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

4. Portfolio of relevant work

Questions should be directed to: Jacob Miller, jacob.2.miller@cuanschutz.edu

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received by September 21, 2025. Those who do not apply by this date may or may not be considered. Hiring department will need to notify their Talent Acquisition Consultant when they want to have the advertisements removed for the posting.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $54,254 - $65,000.

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator

Equal Employment Opportunity Statement:

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.