Senior Product Manager, Firefly Design Intelligence

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Mar 07, 2026
About the Role Adobe is transforming how enterprises design at scale. Firefly Design Intelligence (FDI) brings generative AI directly into the creative workflow - empowering designers to create, reflow, and adapt layouts intelligently across formats, brands, and channels. At the heart of this transformation are style systems and brand-aware intelligences that ensure every design aligns with brand identity while accelerating creative output. We're looking for a Senior Product Manager to lead the evolution of Firefly Design Intelligence - driving how design intelligence, automation, and brand governance come together inside tools like Illustrator and Photoshop. You'll define how creative systems learn from brand context and scale across users, formats, and campaigns. This role is ideal for a PM who loves design tools, understands the creative process deeply, and knows how to turn AI capabilities into magical, high-impact workflows. What You'll Do Own the product vision and roadmap for Firefly Design Intelligence - focusing on layout generation, adaptive design, and brand-aware creative automation. Define and scale workflows, enabling designers and admins to capture, share, and evolve design intelligence across teams and projects. Partner with AI, design, and engineering teams to infuse Firefly-powered intelligence into first and 3rd party creative products and via plug-ins and future native integrations. Instrument data and feedback loops to measure creative efficiency, design reuse, and engagement across enterprise customers. Collaborate with GenStudio teams to align Firefly Design Intelligence with Adobe's broader brand and content supply chain strategy. Engage directly with designers and enterprise brand teams to understand layout challenges, brand governance needs, and opportunities for AI augmentation. Translate user insight into actionable requirements and ship product experiences that balance creativity, control, and compliance. What You'll Need to Succeed 5-7+ years of product management experience in creative tools, design automation, or AI-driven productivity platforms. Proven ability to translate complex AI/ML or creative workflows into simple, intuitive user experiences. Familiarity with Illustrator, InDesign, or other layout tools and how designers think and work. Strong technical grounding in generative AI, LLMs, or structured metadata systems. Excellent communication, storytelling, and cross-functional alignment skills - you can inspire designers, engineers, and enterprise stakeholders alike. A builder's mindset: curiosity, execution velocity, and empathy for creative users. Preferred Qualifications Background in design systems, brand guidelines, or content production automation. Experience with AEM Assets, DAMs, or brand management platforms. Familiarity with plug-in ecosystems (e.g., CEP, UXP, or App Builder) or integration frameworks. Demonstrated experience shipping AI-augmented creative workflows that balance automation with creative control. BA/BS in Computer Science, Design, Engineering, or a related field. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $125,800 -- $239,725 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $165,600 - $239,725 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.