Marketing Strategist

Overview

The Marketing Strategist is a part of the University Marketing Communications department, and is a crucial member of the Account Services team. The University Marketing Communications department is responsible for raising the profile of the University of Minnesota and promoting University initiatives, education, research and community engagement. The Account Services team facilitates projects and provides strategic direction in collaboration with partners across the University to advance and promote University initiatives.

The Marketing Strategist will play an essential role in supporting and advancing the reputation of the University of Minnesota as a strategic marketing project lead, collaborating with clients and teams to plan, execute, and measure marketing initiatives. The role combines project management with marketing expertise to ensure alignment with brand standards and University priorities.

This role is ideal for a professional who thrives in a collaborative, mission-driven environment on a team that values expertise, thoughtful leadership, and shared success. The University of Minnesota offers a dynamic environment where your expertise can contribute to advancing the reputation of one of America's leading research universities.

This is a hybrid position with occasional in-office work expected.

Job Duties
Marketing and Branding Strategy 45%

• Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
• Consults with units on their marketing plans.
• Supports and assists Account Services Director on key marketing initiatives.
• Assists with and maintains marketing programs.
• Assists with developing marketing plans and presentations on brand and marketing initiatives.
• Maintains a dedication to the University's goals that encourage equity and diversity.
• Promotes the University's brand standards

Marketing Project Management 40%

• Works with collaborators and clients to assemble and document project requirements.
• Responsible for translating requirements into project brief and leading project team meetings.
• Applies marketing expertise to projects to ensure they align with marketing standard processes.
• Provides strategic marketing direction to ensure content, design, and development meet project and client needs and leverage brand assets.
• Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge
• Communicates project progress with U-Marcomm team leaders; collects feedback and approvals.
• Identifies and resolves barriers to meeting project objectives.
• Tracks marketing project process in tool, providing status reports through marketing project life cycle.
• Works with the Measurement and Analytics team to establish metrics and develop marketing project reports.
• Establishes strong working relationships and regular contact with University communicators and external entities.

Professional Development 10%

• Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position. Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
• Stays current on marketing strategy, project management, and technology trends.

Other duties as assigned 5%

• Assists with other marketing and digital projects as they arise.
  

Required:

• BA/BS degree
• Six years of professional marketing/digital communications experience, including coordinating multidimensional marketing communications projects
• Occasional in-office work expected, including for semi-annual team meetings
• Outstanding project management skills and decision making

Preferred:

• BA/BS degree in communications, journalism, marketing, art or related field
• Strong verbal/written communication skills
• Ability to handle multiple tasks and projects simultaneously
• Excellent interpersonal skills
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures
• Ability to facilitate work of various departments to accomplish common goals
• Very detailed oriented

Pay Range: $82,000 - $87,000 annually, depending on education/qualifications/experience

Time Appointment Category: 100% Appointment

Position Type: Faculty and P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).

The University of Minnesota is a world-class research university and one of the largest in the United States. The University leads the way on mission-driven work opportunities, strong employee engagement, a fantastic benefits package including tuition reimbursement, all in an always-something-new work environment.

Founded in 1851 as a land-grant university, the school now serves more than 70,000 students from 130 countries enrolled on our campuses, thousands of study abroad students, more than 26,000 employees on five campuses across Minnesota, and half a million alumni worldwide.

The University consistently has advanced its mission with exceptional vigor-distinguished by a comprehensive commitment to integrating public engagement deeply into teaching and learning, research, and discovery. The University also strongly embraces equity and diversity as foundational values and has made both engagement and diversity central to systemwide strategic plans.

The Twin Cities campus is in the heart of a dynamic metro area that is a global economic leader, an education and culture hub, and renowned for its abundant natural resources. The Minneapolis-St. Paul metro is home to the fourth-largest concentration of Fortune 500 companies nationwide and thriving entrepreneurial and small business sectors. Ranked as one of the country's leading "creative economies," the Twin Cities is renowned for its arts and nonprofit sectors, as well as many lakes, parks, and a wealth of recreational and entertainment opportunities. Spanning locations in both Minneapolis and St. Paul, the University of Minnesota Twin Cities straddles the Mississippi River and adjoins a national park.

The University is an anchor institution for a globally competitive region and state with notable strengths in areas critical to today's knowledge economy-including biosciences, medical devices, and agriculture and food production. The campus is also located in an increasingly diverse region, with 11 federally-recognized tribal nations, the largest urban Native American population in the country, and growing African American, Latino and Chicano, and Asian American populations.

The Twin Cities campus is located on traditional, ancestral and contemporary lands of Indigenous people. The University resides on Dakota land ceded in the Treaties of 1837 and 1851. The University acknowledges this place has a complex and layered history and is committed to ongoing efforts to recognize, support and advocate for American Indian Nations and peoples.