Calendar and Promotional Strategy Assistant

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Assistant, Calendar & Promotional Strategy plays a key role in driving the success of seasonal sales events. They support the development and execution of promotional strategies that enhance sales and customer engagement. This role collaborates with cross-functional teams to create compelling sales promotions and ensure seamless execution.

What You Will Do

• Collaborate with the team to establish a clear and effective framework for all seasonal sales events.
• Develop concise and consistent messaging for each promotional event, ensuring alignment across all customer-facing channels, including in-store signage, digital media, and key marketing touchpoints.
• Support the planning and execution of tactical marketing initiatives, including:
• Partner with cross-functional teams to gather materials for creative style-outs and presentations.
• Brief promotional content prior to each style-out meeting.
• Create and distribute meeting agendas and track follow-up action items.
• Facilitate asset reviews to ensure timely feedback and adherence to briefs.
• Assist in the development and ongoing maintenance of the sales calendar.
• Participate in brainstorming sessions to generate new event concepts and refresh existing campaigns.
• Collaborate with teams across marketing strategy, financial planning, and pricing to develop event architecture that meets sales and business goals.
• Analyze performance data from past events to identify successes and areas for improvement.
• Collect and analyze competitor data to monitor and report on storewide sales trends.
• Manage brand exclusions for in-store and online promotions in alignment with vendor agreements and event guidelines.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Marketing & Promotional Strategy: Ability to support the development and execution of sales-driving promotions aligned with brand and business goals.

Cross-Functional Collaboration: Proven skill in working with diverse teams across creative, marketing, planning, and pricing to align on promotional messaging and execution.

Communication & Messaging Development: Strong written and verbal communication skills with the ability to craft clear, consistent messaging across multiple customer-facing channels.

Project & Time Management: Highly organized with the ability to manage multiple timelines, track deliverables, and ensure follow-up on action items.

Analytical Thinking: Comfortable analyzing event performance data and competitor trends to uncover insights and optimize future promotional strategies.

Customer Focus: Deep understanding of consumer behavior and a passion for enhancing the customer experience through promotional storytelling.

Creative Briefing & Asset Review: Ability to brief creative teams, facilitate style-out meetings, and manage feedback loops to ensure assets align with event objectives.

Attention to Detail: Precision in maintaining promotional calendars, managing brand exclusions, and ensuring compliance with vendor and business guidelines.

Initiative & Problem-Solving: Proactive mindset with the ability to contribute new ideas, refresh campaigns, and support evolving business needs.

Adaptability & Learning Agility: Enthusiasm for continuous learning, professional development, and adapting to new tools, trends, and business priorities.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of experience in marketing or a related field.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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